Internal & External Links: Why External and Internal Links are Important for SEO - Fully Explained

Aug 15, 2023

Internal & External Links: Why External and Internal Links are Important for SEO - Fully Explained

In this video, learn Internal \u0026 External Links: Why External and Internal Links are Important for SEO - Fully Explained. Find all the videos of the SEO Full Course in this playlist:    • SEO Course (Updated) 🔥| Learn Complet…

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#InternalLink #ExternalLinks #SEOTutorial

Content

0.143 -> After visiting a website of our website,

3.24 -> our audience navigates to another website,

7.28 -> for this we use internal linking.

10.72 -> So in this video we will talk about internal linking

14.52 -> and also we will talk about external linking in this video.

19.2 -> So let's start the video.

25.56 -> Hello everyone, I Harmeet welcome you all on WsCube Tech channel.

29.04 -> So today we will talk about internal linking and external linking.

32.8 -> So first of all, what is it? How to apply it?

36 -> Before that, I will take you to a website and show you

40 -> how to apply internal linking.

42.52 -> As I have typed a simple keyword here,

45 -> that what is internet?

46.32 -> So I open the first website of Britannica.

50.08 -> This is a very good website,

52.28 -> it is a very famous website.

53.44 -> So as soon as you scroll down on this website,

55.68 -> here it is written about the internet.

57.96 -> And now you will notice one thing in this text,

60.44 -> that here it is a black text,

62.44 -> but here it is written some highlighted content,

65.8 -> some words are written.

66.8 -> So these words are clickable on this word.

70.4 -> Because you notice the cursor of my mouse,

72.4 -> so this content, these words are clickable.

75.76 -> As soon as I click on it, I reach another web page.

79.84 -> So this thing and this web page is also of Britannica.

84.28 -> So what did Britannica do? On this page,

88.08 -> where it is written about the internet,

90.08 -> in this, they have linked the web page related to computer networks.

96.44 -> Now why did they link?

97.44 -> Because if you read this content,

99.44 -> then computer networks are coming here.

101.44 -> So that people know that whoever has come to search about the internet,

105.92 -> who wants to know about the internet,

107.52 -> he should also have information about computer networks.

110.36 -> Or our audience, while knowing about the internet,

114.36 -> will also need computer networks.

116.36 -> So as soon as someone clicks on it,

118.36 -> he will reach the computer network.

120.36 -> Now you will see that we have come to the computer network.

123 -> So on the computer network,

125 -> computer network 2 and more computers.

127 -> Now what are computers?

128 -> If you click on this,

129 -> then you will reach another web page of Britannica.

133 -> And if you look at this web page,

135 -> then see this is this, and computer architecture is written,

138 -> software is written.

139 -> If you want to know what software is,

141 -> then I will click on it and reach the software page.

143 -> So now what they have done is

145 -> that they have linked all their web pages to each other.

148 -> And how have they linked it?

150 -> That is, they have overlaid the link on the word.

155 -> So what is internal linking?

157 -> Internal linking is those links that direct you from one web

162.5 -> page

163 -> to another web page of the same website.

166 -> And I think you must have got the idea

169 -> what are external links?

171 -> External links are those links that direct you from one website

176 -> to another website's web page.

180 -> So this is our page,

182 -> you can see a lot of links here,

185 -> which will take you to different web pages.

188 -> But all those web pages are basically

190 -> whose web pages are of the same website.

192 -> So there are a lot of internal links here.

195 -> Now you must have got the idea

197 -> that the most famous website for internal linking is Wikipedia.

204 -> Open any Wikipedia web page,

207 -> you will see internal linking in every line.

210 -> If you click on the 7 largest countries,

213 -> you will reach the list where the list of countries is given.

217 -> If you read the list of countries more,

219 -> then here is a separate page for Member States of the United

221.769 -> Nations. So you will reach there.

224 -> Wikipedia is the website where the most internal links are used.

227 -> And you must have got the idea of what are external links.

231 -> Now the question arises,

233 -> why do we apply internal linking?

236 -> See, the first reason is obvious,

239 -> if our audience, our traffic,

242 -> comes to one web page,

244 -> because you know that our website does not rank on everyone,

247 -> our web pages rank.

249 -> Example, I have told you many times,

251 -> like I typed here, what is internet?

254 -> So if you see in what is internet,

256 -> this page of Britannica is ranking,

258 -> this page of Wikipedia is ranking,

260 -> this page of Geeks for Geeks is ranking,

262 -> this page of this website is ranking,

264 -> so all the web pages of the website rank,

266 -> not the whole website.

268 -> So that's why we want that if our traffic is coming to one web

271.733 -> page, then it diverts to another web page,

275 -> and goes there.

277 -> So that the audience retention increases on my website.

281 -> So that's why we use internal links.

284 -> Apart from that,

285 -> along with improving the user experience,

287 -> internal links are also very important for better crawling and

291.286 -> indexing of our website.

293 -> Because when a user can divert from one web page to another,

297 -> then our crawler will also be there.

300 -> So if you want to do better crawling and better indexing,

303 -> then you should attach internal links for this.

306 -> I can give you some examples.

308 -> Like this is a website's web page,

310 -> PHP Training Course in Jodhpur.

312 -> Now when you read this text,

314 -> you will understand that here and there links can be attached,

318 -> internal linking can be done.

320 -> Like if you read its content,

322 -> then see here,

324 -> it talks about web applications,

326 -> dynamic web applications.

328 -> So web applications or see this,

330 -> Institution, student, developer, their own website.

334 -> So developer their own website or develop their own website,

338 -> I can attach links for this page of my website,

341 -> like the page of web development training.

346 -> So here I should do this thing,

348 -> develop your own website,

350 -> so I can link here.

352 -> Because if someone is actually motivated by this content,

354 -> and he really wants that I should also learn website development,

358 -> or I should come,

359 -> so he should get direct from here.

361 -> So keep these few things in mind,

363 -> means it is not that you just have to attach a link,

366 -> so just attach a link here,

368 -> www.wscuptic.com

370 -> slash wordpresstraining,

371 -> put it in this way,

372 -> no, you don't have to do this,

374 -> but you have to find that actual word,

376 -> where you can attach a link,

378 -> and in a very natural way,

380 -> like I just showed you the example of Wikipedia,

382 -> so what Wikipedia has done,

384 -> they have kept their internal linking there in a very natural way.

388 -> Now the question arises here,

389 -> how many links can you attach?

391 -> So many people say that you should have 150 links,

394 -> not more than this on one web page,

396 -> but I recommend you,

398 -> see, you have to attach links in a natural way,

401 -> don't over-stuffing,

403 -> don't over-linking,

405 -> now like we saw on Wikipedia,

407 -> like I open the page of Wikipedia again,

410 -> so here, wherever they have attached links,

414 -> all those web pages are available with them,

418 -> means all their web pages are made,

420 -> and they have written a lot of content,

422 -> and in that content,

423 -> whatever web page of the word is made,

425 -> they have attached it,

427 -> so if you see,

428 -> here you will see more than 150 links,

432 -> so there is no limit to how many links you will attach,

435 -> but it should be done in a natural way,

438 -> so if I talk from the point of view of SEO,

440 -> then you have to link in a natural way,

443 -> 150 is said,

444 -> we fix this benchmark,

446 -> but you can be less than this,

449 -> and you can do more than this,

452 -> but you have to make sure that

454 -> that web page is available,

456 -> and along with that,

457 -> it is being used in a natural way,

459 -> so let's see its HTML code once,

461 -> how do we attach the link,

463 -> because a little,

464 -> I don't say that you should know this coding,

466 -> but it is not a problem to get a little idea,

469 -> now like this is an Indian page,

471 -> so here,

472 -> like I will say,

473 -> Arabian Sea,

474 -> there is a page attached about Arabian Sea,

476 -> so for this you have to inspect,

479 -> if you inspect,

480 -> then see here is a code,

482 -> I will copy it once and tell you,

484 -> so see this is some code,

487 -> what you see in the exclamation,

489 -> see first of all this is open bracket,

492 -> then you have to give a space href,

495 -> is equals to,

496 -> and here is our inverted commas,

498 -> your link will come in between them,

501 -> whose link will come,

502 -> on which web page we have to reach our audience,

506 -> after that this title will come,

508 -> now what is this title,

509 -> see I close it once,

511 -> like this is Arabian Sea,

513 -> when I take my cursor on Arabian Sea,

516 -> so here you will see,

518 -> so here something is written,

519 -> text is written,

520 -> so when I click on any internal link here,

523 -> so here this is pop,

524 -> this word is pop,

526 -> basically this,

527 -> normally here is the whole page,

528 -> so an open graph of the page is visible here,

531 -> but here is the title,

533 -> whatever cursor will go there,

534 -> so below will be written Arabian Sea,

536 -> so what is the title of this,

537 -> Arabian Sea,

538 -> and this is our anchor text,

539 -> which we will talk about in the coming video,

541 -> but if I tell you in a very simple way,

544 -> so this link,

545 -> the text you have to attach on,

548 -> that text will come here,

550 -> once I remove it to remove confusion,

554 -> so that you can understand better,

556 -> so this link will come here,

559 -> and which text will come on Arabian Sea,

562 -> now for example,

564 -> suppose instead of this text,

566 -> I simply type my link here,

569 -> that is wscubetech.com,

572 -> and I paste this on Wikipedia site,

575 -> and I paste this on this particular text,

578 -> so here whatever will click on Arabian Sea,

581 -> it will reach wscubetech.com,

584 -> and whose example will this be,

585 -> it will be an example of external linking,

587 -> but if this link is of your website,

590 -> then it is internal linking,

591 -> now what is this,

592 -> this is anchor text,

593 -> so how will we understand this in more detail,

595 -> in our next videos,

597 -> so this is the code,

599 -> I hope it was clear to you. Like I told you about the first website, that is Britannica

609 -> You can go to any website of your choice

613 -> You can inspect the blue link and see the code 253 0:10:19,000 --> 0:10:05,000 Now you have to go to different websites

619 -> You will remember things

621 -> See, it is the same as AHREF

624 -> Then our link has come, which means it has to be direct

627 -> And all other information, that is the coding of our HTML

631 -> It has come here, that is, what should be its dimension, how

633.4 -> should it be

634 -> Should the cross link be or not, it is given here

637 -> So you have understood the code here

640 -> So explore a little like this

642 -> And on every website you will definitely get internal links

646 -> And we will talk about external linking in more detail during

649.667 -> backlink

650 -> Which we will read in the off page

652 -> So external link, basically, we put it on our website only when

655.789 -> we have to give credit to someone

658 -> Or someone has to favor someone, links of some website have to

662.286 -> be attached

663 -> But mostly we try that the links of our website, the links of

667.875 -> our web pages

669 -> They are pasted on a good website, that is, they are on a good website

674 -> So that if there is good traffic on that website, then they have

677.095 -> been diverted a little bit on our website

679 -> So we call this process backlink, so how do we put it, what do

682.111 -> we do for it

683 -> We are going to learn this in great detail in the off page

686 -> So I hope you have a little idea about internal linking

689 -> The rest of the video where we have talked about anchor text

692 -> So all your doubts will be cleared from that video

694 -> If you have learned anything from the video, then don't forget

696.75 -> to like it at all

698 -> Also subscribe to the channel so that you don't miss any video

701 -> Thank you so much.

Source: https://www.youtube.com/watch?v=smSNFtM9vj4