URL Optimization - How to Create SEO-Friendly URLs | SEO Tutorial

Aug 16, 2023

URL Optimization - How to Create SEO-Friendly URLs | SEO Tutorial

In this video, learn URL Optimization - How to Create SEO-Friendly URLs | SEO Tutorial. Find all the videos of the SEO Full Course 2022 in this playlist:    • SEO Course (Updated) 🔥| Learn Complet…

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Content

0.228 -> If you want to have more guests, it is important to have a good address.

5.44 -> Similarly, whenever you want your website to rank on top or get

9.931 -> more traffic,

10.68 -> first of all, we correct the address of our website, that is,

14.899 -> we correct the URL of that website.

17.36 -> So the first step of on-page SEO that we should follow is that

23.351 -> we have to optimize the URL of each web page.

27.96 -> So what is the URL, why should it be optimized and how will we

32.37 -> optimize it?

33 -> We will know this in today's video. So let's start the video.

41.32 -> Hello everyone, I, Harmeet, welcome you all on WsCubeTech channel.

45.08 -> So as I said, today we are going to talk about an important point

49.902 -> of our on-page SEO.

51.28 -> Whenever we are doing on-page SEO, the first thing we do is to

56.163 -> optimize the URL of our web pages on the website.

59.92 -> We will optimize our URLs by using the same keywords that we

64.24 -> have researched so far.

65.68 -> Before going to optimization, let's first know what URLs are

69.769 -> and why it is important to optimize them.

73.04 -> So first of all, I type any keyword that shows me some results,

79.171 -> like I typed buy furniture online.

82 -> I typed this simple keyword, here you will see some ads, I scroll

88.006 -> down once and these ads are over,

91.24 -> so this is my organic search that is coming.

94.76 -> Now if you scroll up, you will see that my first website is coming

99.899 -> in organic results.

101 -> So here you will see that this part, like this is my one web

105.667 -> page, this is my other one, this is my other one, this is my

110.333 -> other one,

111 -> now I open it, like I have opened a particular page of pepperfry.com,

120.44 -> what is the name of that page? If I see the URL of that page,

124.94 -> then see this, what you see above, this is my URL.

128.24 -> Now what is this URL? Normally this is our https://www.pepperfry.com

135.532 -> and then furniture.html,

137.72 -> html is because of our server, otherwise this is my URL.

143.84 -> I will copy it here once, so this is my proper URL, the domain

151.036 -> name in the URL is pepperfry.com,

154.12 -> the extension after this is called slug or you can say that this

158.852 -> is the ending part of the URL.

161.4 -> Now we cannot optimize the domain name, obviously it is a basic

165.792 -> thing that we cannot optimize the domain name,

168.72 -> you have purchased the domain name, obviously it is your brand

172.447 -> name, so we cannot change anything,

174.48 -> but this part, the part after the domain name, we can change

179.026 -> it, we call it slug.

180.92 -> So we will optimize slug, how we will do it, let's know.

185.24 -> So I hope now you know a little bit about the URL, so what you

189.89 -> see here is the URL,

191.44 -> now this is the homepage, so the domain name of the homepage

195.792 -> is simply www.com,

196.88 -> apart from that, this hometown is furniture, then after that

200.655 -> you will see this URL here,

202.92 -> so here is IKEA, after the brand name, some other things are

209.31 -> coming like CAD, furniture,

211.44 -> so now we have to optimize this, along with that, see here are

216.12 -> our URLs,

216.84 -> like I type one more keyword here, that is construction company

221.68 -> in India, I type it,

223.88 -> here is my local listing, after that you will see that this is

228.333 -> my blogging website,

229.36 -> and here you will see that this is in.compass.com, this is basically

236.368 -> our domain name,

238.12 -> after that our URL is coming, you will see that the URL is being

241.445 -> cut here,

241.92 -> so we will take care of some things so that it does not get cut,

244.863 -> see this is the proper URL.

246.04 -> Now why are we optimizing the URL, see as I have told you, the

250.613 -> principle of keyword prominence,

251.92 -> if you have not seen it, you will get the video, previously this

255.324 -> video came where I told you about keyword prominence,

257.68 -> what is keyword prominence, we will put our keywords on the top

261.153 -> when in our source code,

262.6 -> so the chances of our website ranking on that particular keyword

265.781 -> will increase,

266.36 -> so that's why we have to optimize it, and the biggest thing is

270.685 -> that whenever we are typing anything on our SERP,

273.68 -> that is, on the search engine results page, whatever our results

276.421 -> are coming,

276.92 -> the first thing we see on that website is the URL, after that

280.958 -> we call it title,

282.2 -> I will talk about it too, but in today's video, I am going to

285.404 -> talk about the URL.

286.32 -> Now let's talk about optimizing the URL, if we want to make SEO friendly,

291.64 -> and we want our website ranking on a particular keyword,

296.2 -> so what things do we have to take care of for that, let's see,

300.08 -> first of all, these are the keywords that I had taken out in

303.005 -> the last video,

303.68 -> these are some keywords that I have marked yellow, they are my

307.04 -> main keywords,

307.6 -> and in these too, what I do, primary and secondary keywords,

310.885 -> as I told you,

312.08 -> primary keyword means I will have only one keyword, mostly I

314.992 -> keep only one, you can keep two if you want,

317.64 -> so this orange is my primary keyword, and after that, these yellow

321.593 -> ones are my secondary keywords,

323.24 -> primary keyword means which is very important for me,

326.08 -> so I do one thing, I will make this particular keyword my primary,

330.88 -> because it seems more effective to me, see there is less competition

334.411 -> in it,

335 -> but the volume of both of them is equal, so that's why I will

337.853 -> keep the less competitive one as primary,

339.28 -> so this orange one is my primary keyword, I will put a P in front

343.409 -> of it,

343.96 -> and apart from that, all of these are my secondary keywords,

348.08 -> so I have put it here, so this is my primary keyword,

353.48 -> now we were talking here that whenever you want to optimize a

357.046 -> web page,

357.64 -> what things do you have to take care of,

359.08 -> first of all, the primary keyword,

363 -> that is, all the keywords that we have found out,

365.36 -> like we put a primary keyword in it, so you have to put that

370.312 -> primary keyword in your URL,

372.08 -> because as I have told you, during the prominence principle,

375.56 -> the higher your keyword will be in your source code,

381.24 -> or I say on your SERP, the chances of it being ranked will increase,

385 -> so we will put your primary, that is, the main keyword in the

388.491 -> URL, because your URL will be visible on the SERP first,

391.24 -> apart from that, if you consider, like I talked about housekeeping,

395.36 -> housekeeping in Delhi,

396.64 -> so we cannot separate housekeeping in Delhi from space,

401.52 -> there is no space in the URL, so you have to use hyphens only

405.901 -> in the URL,

406.84 -> you do not have to use underscores, comma, slash,

411.4 -> if you use hyphens, like I have to write housekeeping Delhi,

415.92 -> so if I put hyphens, it will look very effective,

419.36 -> anyone can read it easily,

421.24 -> your URL should not be too long,

425.24 -> so you have to take care of the length,

427.36 -> and it should be short and very precise,

429.8 -> precise means in very few words, you can say,

433.12 -> show what kind of content is on your web page,

436.52 -> what is on this web page,

438 -> so your URL should be short and precise,

440.96 -> always use lowercase letters in your URL,

444.64 -> never use uppercase, which is our big ABCD,

448.96 -> you have to use lowercase,

450.52 -> and do not use any prepositions or articles,

454.72 -> like AND, IN, END,

456.96 -> do not use any of these,

458.64 -> use only the main words from your keywords,

463.48 -> so now let's see an example,

465.4 -> how we will optimize the URLs according to the keyword research,

470.28 -> now you see this is my main keyword,

473.6 -> means my primary keyword,

474.96 -> so I am definitely going to use it,

476.68 -> so let me copy it and show you my URL on notepad,

481.4 -> before that let's open a website,

484.28 -> so this is a sample website,

488.04 -> it's name is mescorp,

489.84 -> so this is the page of mescorp,

491.68 -> where they are providing housekeeping services or housecleaning

495.84 -> services,

496.36 -> so if I open the current URL,

499.68 -> so this is my URL,

501.72 -> let me copy it and optimize it according to my keyword,

506.12 -> so I am putting it here,

508.12 -> this is my current URL,

510.56 -> means the URL on my website is this,

514.24 -> so in SEO report I will write recommended or suggested URL,

519.8 -> so I am copying this URL,

523.64 -> so I will write suggested URL like this,

527.08 -> www.mescorp.com,

529.92 -> this is my domain name,

531.32 -> I cannot change it,

532.52 -> but I can definitely change the slug,

535.8 -> so I will use my primary keyword,

541.36 -> so housekeeping services in Delhi is my primary keyword,

544.44 -> let me copy it and paste it here,

547.6 -> see spaces are not counted in URL,

550.04 -> I have already told you,

550.84 -> and I will remove in from here,

552.6 -> now as I told you that I will use hyphen here,

556.08 -> so see this,

556.88 -> simply I have done here,

558.68 -> http, www.mescorp.com,

562.84 -> slash and my slug is here,

564.84 -> if you focus slug on it,

566.84 -> so I have written simply housekeeping services in Delhi,

570.44 -> and my primary keyword is here,

573.28 -> and you will see that all my URL is in lower case,

578.16 -> you have to keep it,

579.6 -> and here is my primary keyword,

582 -> I have used hyphen,

583.2 -> I have not used any other character,

585.6 -> so this will be my suggested URL,

588.6 -> now in the same way, you have to optimize all the pages on your website,

595.12 -> and if you have a page of contact test or services,

599.36 -> so in this way, and you will notice one thing here

608 -> I have taken a very short URL

610 -> you have to do the same

612 -> as we saw many URLs were being cut

614 -> so that they are not with us

616 -> so we will keep our URLs short and precise

619 -> now let's go 200 0:10:19,360 --> 0:10:06,000 you can write about us, services, contact us

620 -> if there is a website in our coding

622 -> then we will recommend it

624 -> put it in our SEO report

625 -> to change it

626 -> we will tell our developer

627 -> but if you have a wordpress website

629 -> then how can you do it?

630 -> let's see it quickly

631 -> so for this I come to wordpress

634 -> so see I have come to wordpress

636 -> in wordpress, whichever page you want to optimize the URL

640 -> we will go to that page

641 -> so I have come to all pages

643 -> now for example

645 -> let's say this is a page named XYZ

648 -> I have made a page randomly

650 -> with which I can show you

652 -> I have to open this page

654 -> this page is opened

655 -> now you may feel that its interface is different

658 -> because many plugins are installed

660 -> so that's why you may feel it is different

663 -> but as you have to come to the dashboard

665 -> go to all pages

666 -> and open the page you want to optimize the URL

669 -> and then click on the settings option

672 -> in settings, this page option

674 -> I will scroll down

675 -> and you have to search permalink

677 -> see you are seeing permalink

679 -> so my domain name will not change

682 -> but the slug

684 -> that is the part after the domain name

685 -> I can optimize it here

687 -> so for example

688 -> let's say this is my page URL

691 -> so I will copy it here

692 -> as it is

693 -> the slug part

694 -> the slug part will be from here

696 -> the part after.in or.com

698 -> in the URL

699 -> we call it slug

700 -> so I copied the slug

701 -> and here I will paste it

703 -> so my slug is done

705 -> so you will see

706 -> so now I have taken its sample website

710 -> so I will practice it first

713 -> so you will see

714 -> so this is how my page will look

716 -> so now I will simply update it

720 -> so I have updated it

722 -> so let me open this page again

725 -> and tell you

726 -> so see this is my website

728 -> on the website

729 -> this is the XYZ page

730 -> which I have changed

732 -> you can see

733 -> I will open it

734 -> so I have opened it

735 -> so you can see

736 -> its URL has been changed

737 -> the URL which I have put there

739 -> that has come here

740 -> so ganym.com

741 -> that is my domain name

743 -> after that

744 -> housekeeping services delhi

745 -> whatever URL I have put there

747 -> that has been updated

748 -> so this way

749 -> you can optimize your URL

751 -> on your wordpress website

752 -> that is your slug

753 -> and poma link

754 -> so in this video

755 -> we have seen

756 -> how you can change

757 -> your webpages URL

759 -> and optimize it

760 -> and make it SEO friendly

762 -> and this is one factor

763 -> which is definitely considered

765 -> whenever your website's ranking is decided

768 -> so this is a very important step

770 -> in the coming videos

771 -> we will talk about many other factors

773 -> so that's why subscribe

775 -> to WS Cube Tech

776 -> so that you don't miss

777 -> such important videos

778 -> and this is our complete course

780 -> complete SEO course

781 -> so make sure

782 -> you don't miss any video

783 -> if you like the video

784 -> then don't forget to like

785 -> absolutely

786 -> and also

787 -> if you have any question

788 -> or query

789 -> tell me in the comment section

790 -> thank you so much

Source: https://www.youtube.com/watch?v=rlki6SNuJtg