Technical SEO Checklist | All Steps of Technical SEO Explained | Technical SEO in Hindi

Aug 16, 2023

Technical SEO Checklist | All Steps of Technical SEO Explained | Technical SEO in Hindi

In this video, learn Technical SEO Checklist | All Steps of Technical SEO Explained | Technical SEO in Hindi. Find all the videos of the SEO Full Course 2022 in this playlist:    • SEO Course (Updated) 🔥| Learn Complet…

💎 Get Access to Premium Videos and Live Streams:    / @wscubetech

WsCube Tech is a leading Web, Mobile App \u0026 Digital Marketing company, and institute in India.

We help businesses of all sizes to build their online presence, grow their business, and reach new heights.

👉For Digital Marketing services (Brand Building, SEO, SMO, PPC, SEM, Content Writing), Web Development and App Development solutions, visit our website: https://www.wscubetech.com/

👉Want to learn new skills and improve existing ones with in-depth and practical sessions? Enroll in our advanced online courses now and make yourself job-ready: https://courses.wscubetech.com/s/store

All the courses are job-oriented, up-to-date with the latest algorithms and modules, fully practical, and provide you hands-on projects.

👉 Want to learn and acquire skills in English? Visit WsCube Tech English channel: https://bit.ly/2M3oYOs

📞 For more info about the courses, call us: +91-7878985501, +91-9269698122

✅ CONNECT WITH THE FOUNDER (Mr. Kushagra Bhatia) -

👉 Instagram - https://www.instagram.com/kushagrabha…
👉 LinkedIn - https://www.linkedin.com/in/kushagra-…

Connect with WsCube Tech on social media for the latest offers, promos, job vacancies, and much more:

► Subscribe: http://bit.ly/wscubechannel
► Facebook: https://www.facebook.com/wscubetech.i…
► Twitter: https://twitter.com/wscubetechindia
► Instagram: https://www.instagram.com/wscubetechi…
► LinkedIn : https://www.linkedin.com/company/wscu…
► Youtube:    / wscubetechjodhpur
► Website: http://wscubetech.com
-------------------------------------| Thanks |--------------------------
#TechnicalSEO #TechnicalSEOChecklist #SEOTutorial

Content

0.143 -> If I talk about the SEO of 2022, then we pay a lot of attention

5.024 -> to technical SEO.

6 -> So in today's video, we are going to talk about technical SEO.

9.72 -> And whenever you talk about technical SEO of a website,

13 -> what factors are considered in it, we are going to understand

16.882 -> all of this in this video.

19 -> So our complete course is going on, in which you are being taught

23.131 -> according to Complete SEO 2022.

24.72 -> So you will get the link of the playlist in the description box,

28.236 -> so make sure you don't miss any video.

30.4 -> Along with this, we have already understood the non-technical

33.394 -> part of the on-page, we have considered almost every factor.

36.72 -> Now we are talking about technical SEO, which I always say that

40.373 -> it is a part of on-page.

42.2 -> So the technical part of on-page is starting now, in the next

46.242 -> videos you will see only technical SEO.

48.6 -> So let's start the video quickly.

55.6 -> Hello everyone, I Harmeet welcome you all on WsCube Tech channel.

59.08 -> So as I told you, today we are going to talk about technical SEO.

63.88 -> First of all, let's understand what is technical SEO.

66.88 -> By the way, I have also brought a video for it, where we discussed

70.147 -> whether technical SEO is a part of on-page or not.

72.48 -> Should it be considered separately?

74.48 -> We have already seen that video, if you haven't seen it, then

77.337 -> pick up the playlist and watch all the videos.

79.48 -> So what is technical SEO?

81.48 -> We will understand in a very simple language, because we don't

83.871 -> have to focus much on theory, we have to focus on practical.

86.48 -> Technical SEO means to correct the technical aspects of any website,

92.269 -> any web page, to optimize the technical characteristics,

96.48 -> so that the ranking of our website can increase on SERPs.

101.48 -> When I talk about technical factors, most of the factors are

106.063 -> done so that the indexing and crawling of our website can be better.

111.48 -> So what is indexing and crawling?

113.48 -> If you don't understand this, then how does a search engine work?

116.48 -> You will get this video in the playlist, watch it and you will

121.68 -> understand everything.

122.48 -> That's why I said, start watching videos from the beginning and

125.715 -> watch the video till the end.

127.48 -> So, technical SEO means to correct the technical aspects of the

131.605 -> website, to optimize them, so that the ranking of our website

135.73 -> can increase.

136.48 -> It is a part of on-page, because we do it on our website.

140.48 -> We have already discussed that technical SEO is a part of on-page.

146.48 -> So what are we doing in technical? We are working on our website.

149.48 -> Let me tell you a few things about technical SEO, that most of

154.567 -> the factors that we optimize in technical SEO are one-time.

158.48 -> Because if I talk about any other part of the on-page or off-page,

163.002 -> then we have to work continuously to improve our ranking.

166.48 -> But mostly, the things you optimize in technical SEO are applied

173.355 -> once on the overall website.

176.48 -> I am not talking about all, but most of the things in technical

180.585 -> SEO are once in a while.

182.48 -> Like we will talk about SSL, so SSL certificate is applied once

185.61 -> on your website, after that you don't have to touch it.

188.48 -> So, we will apply many such factors or tags that will be once

192.542 -> in a while.

193.48 -> There will be some other things that you will have to change

195.98 -> from time to time, I will talk about that in this video.

198.48 -> Now the question arises, whenever I talk about technical factors

203.48 -> of your website, what are they?

206.48 -> Let's start, see the whole list carefully.

209.48 -> And now I will give you an introduction in these videos, but

213.132 -> I am going to bring separate videos of all these factors.

216.48 -> So don't miss a single video, now this is just a checklist that

219.73 -> whenever we do technical SEO of a website, we keep all these

222.73 -> things in mind.

223.48 -> I am just giving you a small introduction of these, but you have

226.871 -> to watch all the videos, don't miss a single one.

229.48 -> As I said, first of all, we see that the indexing and crawling

232.901 -> of the website is done properly.

234.48 -> So whenever Google's crawler or any search engine's crawler comes

239.095 -> on our website,

240.48 -> then it crawls every link properly, it goes to every link, for

246.219 -> this we provide a map, which we call a site map.

251.48 -> What is a site map? This is a collection of links, where there

255.12 -> are those links of our website that we want to make crawl.

258.48 -> So generating a site map, submitting a site map to the search

262.48 -> engine is an important thing that you have to do whenever we

266.48 -> do technical SEO of a website.

268.48 -> So sitemap.xml should be at number one in your checklist whenever

272.605 -> we talk about technical SEO.

274.48 -> Now, as I talked about the site map, I will explain to you in

278.11 -> detail in the coming videos, how we will generate, how we will

281.221 -> submit, how to do it on the WordPress website, how to submit on non-WordPress,

285.026 -> I am going to tell you all these ways.

287.48 -> So what is a site map? It is a collection of links that we provide

292.095 -> to the search engine, whenever you come to crawl our website,

295.48 -> then do consider all these web pages. So it is very important

299.298 -> to provide this site map to us, to generate it.

302.48 -> When I am thinking so much for the crawler that the crawler will

305.98 -> need a map, then I will have to think for my audience too.

309.48 -> So just as I provided sitemap.xml to the search engine for better

314.421 -> crawling of the search engine,

316.48 -> in the same way I will provide a site map to my audience, which

321.147 -> I will call sitemap.html.

322.48 -> So you must have seen a lot of websites, like I will show you

325.98 -> an example.

326.48 -> Like this is a website, Ministry of Home Affairs, this is a very

330.194 -> big website, it has a lot of pages.

332.48 -> So when our website is very big, then for the audience, for our

335.98 -> traffic, it is difficult to find out what content is on which

339.211 -> website, or which page is where. So what we have done for this, see here

344.421 -> on this website,

345.48 -> you will see here, so if you click here, it took me to a sitemap.

350.48 -> What is on this sitemap, see on this website, this mha.gov website,

356.48 -> all the pages on it, see there is such an indexing.

360.48 -> That is, now I have opened this sitemap, now where do I have

363.871 -> to go, now I have to talk about government schemes,

366.48 -> so I will click on schemes first, so I will go to the page of

369.638 -> schemes of this website.

370.48 -> Apart from that, you will get every page here, so this sitemap

374.48 -> is for whom? For the audience.

376.48 -> So as I told you, in 2020 we have to focus on the audience, so

380.051 -> we will focus on the audience,

381.48 -> so we will have to give them a map that this is our website,

384.98 -> so you can crawl on it.

386.48 -> Similarly, if I talk about Flipkart, then see here Flipkart also

390.88 -> has its own sitemap.

392.48 -> See, you will scroll down, go and check it now, scroll down,

396.715 -> you will see that below,

398.48 -> so if you see here, then the policy also has a sitemap here.

401.48 -> There are websites whose navigation is a bit complicated, there

404.207 -> are a lot of pages or I say there are big websites,

407.48 -> so at that time we will provide the crawler, but we also have

412.068 -> to provide the audience.

413.48 -> So these are two different steps, so you have to generate sitemap.xml

417.48 -> and submit it,

418.48 -> along with that, sitemap.html is also recommended if your website

422.326 -> is very big.

423.48 -> So these two things are done, now let's talk about the next one.

426.48 -> If I am talking about indexing crawling, then there can be many

430.715 -> such pages on our website

432.48 -> that we want Google to neither crawl nor index them.

437.48 -> Why will we do this? See, for example, let me talk about WsCube Tech.

442.48 -> On WsCube Tech, we provide different training, different courses,

446.48 -> so the page where some data of my audience is fed,

449.48 -> there is some personal data where they are filling, their personal

453.44 -> account, do I want this page to rank or this page to be indexed,

458.48 -> anyone can see it, no, this is due to security reasons.

461.48 -> Same with banking websites, so where there is personal information

464.421 -> of a user in the banking website,

466.48 -> so I don't want my search engine to crawl it or read it and get

470.892 -> it indexed.

471.48 -> So that's why we put a tag on our pages, which we call robots.txt file.

478.48 -> What happens in this file, if I tell you in short, then there

481.575 -> are a list of links in this file

483.48 -> that we do not want to crawl, which we do not want to index.

488.48 -> So it is also necessary to attach robots.txt file with your website,

492.48 -> especially when you want that there is no page of your website

496.08 -> that is not crawled nor it is indexed.

498.48 -> So robots.txt is also a very important aspect that we will consider.

502.48 -> Now in the next videos, do watch the robot.txt video,

506.48 -> in that I will tell you one by one how we will generate it, how

509.638 -> we will add it,

510.48 -> how we will take care of things and how we will submit, I will

513.28 -> tell you all the things practically.

514.48 -> Now in technical SEO, it is the turn of the speed of the website.

518.48 -> So see, every search engine will want that whenever it sees results

522.48 -> on the surface,

523.48 -> whenever it types a keyword to the audience, then it should see

526.68 -> those pages fast,

527.48 -> that is, its experience should improve.

529.48 -> So every search engine wants this, so we also have to target

532.753 -> this that the speed of your website should be good.

535.48 -> So increasing the speed of the website, that is, reducing its

539.409 -> page load time,

540.48 -> we will also pay attention to this, I will tell you how to check

544.213 -> it, along with that, what are the things that increase the page load

548.23 -> time of your website,

549.48 -> which we can do right, like we will optimize JavaScript and CSS,

554.48 -> how do we do it, we should definitely know all these things,

557.48 -> so that our website's speed improves and ultimately our user's

561.647 -> experience also,

562.48 -> that the user's experience will be good, the speed of the website

564.88 -> will be good,

565.48 -> then the dwell time will increase.

566.48 -> Now what is dwell time? I have already brought a video for this,

569.48 -> you must watch it, you will get a playlist in the description

572.249 -> box, definitely pick up that video from there, don't miss it.

574.48 -> So we will talk about speed, checking the speed, doing it right,

578.48 -> this is a very important aspect whenever I talk about technical

581.23 -> SEO. Apart from that, SSL certificate, that is, Secure Sockets Layer

586.025 -> Certificate,

586.48 -> because in 2014 Google said that I want to see SSL everywhere,

592.48 -> means Google wants that all the websites that it ranks on,

596.48 -> or index, all have SSL certificate. server

606.5 -> which means your website is secure

611.5 -> Google says that it wants SSL on every website and web page 200 0:10:16,480 --> 0:10:05,909 SSL certificate is an encrypted link between web browser and

616.5 -> So when Google says this, it means that this thing is definitely

620.735 -> going to affect our ranking

622.5 -> I will tell you how to find out

624.5 -> If you see the URL of WSQT website, it is STTPS

630.5 -> This S means SSL certificate is installed

634.5 -> So we need this URL to look like this

638.5 -> That is STTPS

640.5 -> And the rest will be our domain name

642.5 -> So we have to take care of this thing, how to put it, how to

645.761 -> put it, we will see all these things

647.5 -> Apart from that, we will talk about canonical tag optimization

651.346 -> in technical SEO

652.5 -> It is a little difficult, but it is a very easy concept and it

655.167 -> is just a matter of 2 minutes

656.5 -> For example, I want to put traffic on my website wsqtic.com

660.5 -> So if any person types wsqtic.com or type www.wsqtic.com

666.5 -> or type sttps www.wsqtic.com

670.5 -> or type sttps www.wsqtic.com

674.5 -> then they should see my page, that is my main website

679.5 -> So for this, I want this duplicacy to be removed

683.5 -> Whether someone writes www, whether someone doesn't write, whether

686.714 -> someone types sttps or not

688.5 -> But it should only look www.wsqtic.com

692.5 -> And my main domain name should be open

695.5 -> So for this, we use canonical tag

698.5 -> Now how to put it, how it looks, I am going to bring a separate

702.667 -> video for this

703.5 -> So canonical tag optimization is a very important part of technical

707.167 -> SEO

707.5 -> Apart from this, we will talk about redirection

710.5 -> In which we will talk more about 401, 301, 302

714.5 -> Now we will talk about each of them in detail, but I will tell

718 -> you why we have to apply

719.5 -> Like I typed a URL here that is wsqtic.com

724.5 -> And I need a particular page here

727.5 -> Like I say that earlier this URL of digital marketing was available

731.786 -> to me

732.5 -> Like wsqtic.com slash digital marketing

736.5 -> So what I did here, I entered it here, so see this page is not

740.25 -> available This page is not available, so if it is not available, then we

744.323 -> call it 404 error

745.5 -> That is, the page you are looking for on the server is not available

749.5 -> So in this way, but my domain name is right, any audience

753.5 -> So I would like it to land on my website

756.5 -> That's why we have to make some specific redirection on our website

760.5 -> Like this is a redirection, this page is not available

763.5 -> So will I let my audience go? No

765.5 -> So I landed it on such a page that is written here that this

769.389 -> page is not available

770.5 -> But here you will see this header footer is coming from where

774.1 -> it can be directed to my other pages

776.5 -> Like, I put the wrong URL, so it is not available

780.5 -> But I can go directly to any page of SEO, SEM, digital marketing

785.853 -> from the services here

787.5 -> Now this will happen that even after putting the wrong URL, your

792.115 -> audience

792.5 -> It can be directed to any of your web pages, that is, its probability

796 -> will increase

796.5 -> So that's why 404 page should be on our website

800.5 -> Similarly, we will talk about 301, 302 direction, which is called

805.214 -> temporary permanent redirection

806.5 -> What are they? How are they?

808.5 -> It is very important for us to understand and optimize each thing

811.929 -> in detail

812.5 -> Whenever we talk about technical SEO

814.5 -> Along with this, we have to check our website W3C validation

818.5 -> W3C is basically an organization that checks the validation of

822.786 -> your website's web documents

824.5 -> It checks whether it is valid or not

827.5 -> So validation of W3C is very important

830.5 -> Because if you fail, then what happens in this is that you can

834.562 -> have poor traffic

835.5 -> There can be problems in the website, and we will not want that at all

838.5 -> So whenever we talk about technical aspects, it is very important

842.35 -> to check and correct W3C validation of any website

845.5 -> Along with this, you must have seen that you share any URL on

851.618 -> social media or WhatsApp

853.5 -> So you see that normally the link went there, but many times

856.773 -> you must have seen that a box is created there

859.5 -> Whenever you try now, take any URL of W3C website because this

864 -> thing is activated there

865.5 -> So you copy any URL of W3C and share it on WhatsApp

870.5 -> So you will see that it will become a box

872.5 -> It is possible with the help of Open Graph Tag

875.5 -> So how to use Open Graph, how to use it for Facebook, Instagram, WhatsApp

881.5 -> For this, we use some tools, how to use it, separate videos are

885.562 -> coming for this

886.5 -> So it is important to enable Open Graph on our website

890.5 -> So that anyone can copy or share that URL anywhere

894.5 -> So that it is presented and shown in the way we want

899.5 -> Along with this, schema markup or we call it structure data

903.5 -> So it is also necessary to add structure data to your website

907.5 -> So that your website presentation can be improved more on everyone

911.5 -> Like I typed WSQT here, so you will see that WSQT is not visible

916.75 -> on everyone

917.5 -> In fact, in WSQT, you see our clients, about us, store, location,

920.929 -> these are some major links that are showing here

923.5 -> Along with this, if you look at the right hand side, then here

926.62 -> is our Google rating, if you scroll down more, then Facebook

929.26 -> rating Just Dial has given so many ratings, some important reviews,

933.029 -> you will see all these things here

935.5 -> So see the rating of the homepage of WSQT is showing here, the

938.559 -> votes are showing here

939.5 -> So all these things are possible when we add structure data

943.5 -> So how to add structure data, how to manage it, we are going

947.636 -> to learn all these things in this whole course

950.5 -> So you don't have to miss any video, so in this video we have

954.389 -> discussed some major checkpoints

955.5 -> Along with this, why technical SEO is important

958.5 -> So make sure you don't miss any video because all things are

963.643 -> very important

964.5 -> There are some other important points that I will discuss in

968.167 -> the videos in between

969.5 -> That's why I am telling you not to miss any video

971.5 -> If you have learned anything new from this video, then don't

974.643 -> forget to like

975.5 -> If you have any query, question, then tell me in the comment

979.029 -> section and subscribe to WsCube Tech

980.5 -> Thank you so much

Source: https://www.youtube.com/watch?v=QUgcP5NwB08