Meta Description Optimization - How to Write SEO Friendly Meta Description | SEO Tutorial

Aug 15, 2023

Meta Description Optimization - How to Write SEO Friendly Meta Description | SEO Tutorial

In this video, learn Meta Description Optimization - How to Write SEO Friendly Meta Description | SEO Tutorial. Find all the videos of the SEO Full Course 2022 in this playlist:    • SEO Course (Updated) 🔥| Learn Complet…

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#SEOOptimization #MetaDescription

Content

0.177 -> In today's video, we will talk about meta description.

3.2 -> What is meta description?

5.2 -> And why is it important to optimize meta description when we

9.05 -> do SEO for any website?

10.8 -> So let's start the video and know about meta description.

20.2 -> Hello everyone, I Harmeet welcome you all on WsCubeTech channel.

23.8 -> So as we talked today we are going to consider another important

28.6 -> factor of SEO.

29.8 -> As I have already told you that there are many factors that Google

33.936 -> considers when it decides the ranking of your website.

36.8 -> So today we will talk about a factor that many people say is

42.487 -> an important factor.

43.8 -> Some people say that Google does not consider it.

46.8 -> But I believe that whatever is visible on the search engine result

52.447 -> page, we should optimize everything.

54.8 -> So what is meta description? Let's talk about it first.

57.8 -> Let me show you what is meta description.

60.8 -> Whenever we type anything on Google or any search engine,

65.8 -> like I typed a keyword buy furniture online, we see a lot of

71 -> results here.

71.8 -> If you look at these results carefully, I am getting a lot of

74.689 -> web pages in the results.

75.8 -> I am also getting some ads here.

77.8 -> So now you will see that this particular thing is your URL and

82.527 -> this bold letter in blue color is your title.

85.8 -> I have already talked about it.

87.8 -> If you watch the new video, you will get a playlist link in the description box.

90.8 -> Go there and watch each video.

92.8 -> Don't miss any of them.

93.8 -> So what is this title? How do we optimize? I have told you everything.

97.8 -> Now just after the title and URL, the description of this particular

103.8 -> web page is called meta description.

106.8 -> Basically, meta description tells you what is on this web page.

111.8 -> If meta description is not added to your website or web pages,

115.8 -> then Google will take any topic from the content on your web

120.853 -> page and make it a meta description.

123.8 -> So that's why we want Google to make no meta description by itself.

127.8 -> Because we will be able to tell our audience better about what

131.329 -> this web page is about.

132.8 -> Apart from that, let's take this second example.

134.8 -> So this is our title, this is the URL and below it, what you

139 -> are seeing is my meta description.

140.8 -> Now what is here?

142.8 -> Let me zoom in here so that you can see better.

145.8 -> My keyword is buy furniture online.

149.8 -> Wherever buy furniture online has come, Google has bolded it.

153.8 -> You can see here that furniture online, buy furniture online,

157.371 -> online has highlighted it.

158.8 -> So this is also an important feature of our SERP for which it

163.133 -> is very important to optimize the meta description.

165.8 -> I think you must have got a hint that we are going to use our

169.55 -> major keywords in this too.

170.8 -> So now the question is which keywords to use in this?

173.8 -> So for this, I made this sheet where I had taken out some keywords.

178.8 -> And I have given a hypothetical name of my brand.

182.8 -> The name of the brand is Urban City.

184.8 -> So this was my primary keyword and apart from that, these are

187.2 -> my focus keywords.

187.8 -> Focus keywords means I have to focus on these keywords.

190.8 -> So now there is nothing like you have to consider the primary

194.229 -> keyword here.

194.8 -> You can also take the primary keyword and apart from that, your secondary keywords,

197.8 -> that is, other keywords like home cleaning, home housekeeping,

200.8 -> we will take all these keywords.

202.8 -> And using this, we will write a good description.

205.8 -> Along with using these keywords, we have to show the creativity

210.933 -> of the meta description.

212.8 -> Because in keywords, like some of the ideas you can see here,

216.8 -> that buy furniture online India's largest home shopping destination

220.8 -> offering a wide range of home and office furniture online.

223.8 -> If you look at the second one, then here up to 5 years warranty

227.094 -> for the bedroom,

227.8 -> affordable range, then there should be some catchy lines here,

231.8 -> so that your audience is enticed and click on this page.

234.8 -> See here, you can see that they have made some stars,

238.8 -> you can do some things like this so that they look catchy.

241.8 -> Like if you see this IKEA, then at IKEA we believe furniture

246.467 -> should create a better everyday life.

248.8 -> So here is something given.

249.8 -> Apart from that, furniture online India's largest furniture store

253.891 -> exclusive range.

254.8 -> So in this way, some catchy words should be in your description,

259.8 -> so that your audience clicks on it.

261.8 -> Now let's talk about how long should our description be.

264.8 -> Because now you will see, if you focus a little here,

267.8 -> so many descriptions are being cut in the middle here, that is,

270.326 -> they are being cut in the middle.

271.8 -> So in this way, we have to pay a lot of attention to the length,

274.8 -> because now you will see the two coming on top, my website,

278.8 -> if you see the middle, then your description is complete here,

281.733 -> nothing is being cut.

282.8 -> But the rest of the descriptions are being cut, so we have to

286.411 -> pay attention to the length.

287.8 -> So how much length should we keep?

289.8 -> So for this, I would like to take you to the tool that we talked

292.05 -> about in the last video.

292.8 -> Which tool was it? Remember, that tool was To The Web.

295.8 -> So let's go directly to the web, or you can simply type Pixel

300.856 -> Checker on To The Web.

302.8 -> So To The Web, and I am writing Pixel Checker here.

306.8 -> As soon as you write Pixel Checker, you can click on the first

309.689 -> site that comes to Google.

310.8 -> So I told you to go to the web, you can do it here too,

314.8 -> so you can definitely write Pixel Checker.

316.8 -> Now as soon as we scroll down, see this meta description has

319.569 -> come. Now here you have to write a description that is related to your

323.514 -> business, a little catchy and definitely your focus keywords, important

328.3 -> keywords.

328.8 -> Okay, let's start writing a little.

330.8 -> Now the meta description may seem to you that this is the work

333.859 -> of a content writer.

334.8 -> It's not like that, we hardly have to write less than 150 words

338.514 -> here, we have to write around 100 words.

340.8 -> And even in that, we cannot go to the content writer, we can

344.05 -> do it ourselves.

344.8 -> So as I always say, if you want to become a digital marketer,

347.8 -> then you should definitely have some attributes of graphic designers,

351.8 -> some content writers, some developers.

355.8 -> By the way, I will copy the title that I wrote to you in the last video.

359.8 -> So if you haven't seen that video, then see, I wrote this title

362.586 -> first. You can already see how to write the title, what things to keep

365.689 -> in mind in that video.

366.8 -> Now let's talk about the meta description.

368.8 -> So in the meta description, we have to be a little creative here.

371.8 -> To be creative, see, first of all I will start, I can do it like

375.55 -> this, like if you are looking for this XYZ service, do you want this

381 -> XYZ service?

381.8 -> So you can start like this, so that it looks a little catchy.

383.8 -> Okay, so now I start writing a little here, let's see what we

387.267 -> can make.

387.8 -> Okay, see I have written a description here that I will zoom

391.8 -> in a little.

392.8 -> Do you want professional home cleaning and housekeeping services

396.657 -> at Delhi at affordable price?

398.8 -> Then Urban City is a perfect platform for you, book now.

402.8 -> Okay, so I will see here, you will focus a little,

405.8 -> so I tried to consider my two major keywords here.

409.8 -> See, home cleaning services came, housekeeping services came.

413.8 -> Okay, house cleaning services Delhi, Delhi has also come here.

417.8 -> Okay, and if I want, I can change it a little here,

420.8 -> like Delhi NCR, then both my keywords will be covered.

425.8 -> Okay, now see here it is acceptable length,

428.8 -> because I tell you how much its maximum length should be.

432.8 -> So 920 pixels and my whole description is written in 894,

437.8 -> that is, it is perfect.

439.8 -> If I talk about characters here, then your characters should

443.8 -> be between 100 to 150.

445.8 -> But as I told you in the last video that Google covers pixels.

449.8 -> And I have given an example of this,

451.8 -> like this D is a word, O is a word, there is a lot of difference

456.371 -> in the size of both.

457.8 -> So that's why D is considered more pixels, O is less.

461.8 -> So whatever content you have written, if there are more small

464.943 -> letters in it,

465.8 -> then obviously its pixels will be less, even though the characters are more,

468.8 -> but if you have some big letters like A, K, Z,

472.8 -> then definitely your content pixels will increase.

474.8 -> So that's why these days pixels are considered a lot in SEO.

477.8 -> So this is a perfect acceptable length.

479.8 -> Here, whatever I told you,

481.8 -> our keywords are coming, I have tried to cover at least 3-4 keywords.

485.8 -> I have put the brand name, along with this I have put a little

488.6 -> catchy, that do you want professional home cleaning, so this is looking

492.185 -> very good.

492.8 -> Apart from that, I have also put a book now, call to action,

494.8 -> and this description is ready here.

496.8 -> We had already written the title in the last video, I told you

500.514 -> everything. Now here you can see this desktop result,

502.8 -> if you go up, you will scroll up,

504.8 -> see how it will look.

506.8 -> If I give an example, why we have to remember the limit,

510.8 -> so I have written more than 920 pixels here,

513.8 -> so if you look here, it is being cut,

515.8 -> if you see this phone, if you see any mobile result, it will

518.094 -> be cut there too,

518.8 -> and this is also being cut in the desktop result,

521.8 -> so that's why I will keep my description less than 920 pixels.

525.8 -> So see, I will remove it,

527.8 -> so you will see that my desktop result is coming perfectly here.

531.8 -> So I hope you have seen how we can write a description.

536.8 -> Now you can add this description as I told you to add the title

541.175 -> in WordPress,

541.8 -> I will tell you again,

543.8 -> so for this, first you have to download the all-in-one SEO plugin,

547.8 -> after doing that, when you go to all pages,

550.8 -> so on whichever page, like I added this XYZ page just to show you,

555.8 -> so when you download AI SEO,

557.8 -> so see, this detail will come like this,

560.8 -> you can do it very easily and quickly,

562.8 -> and here you will see, two pencils are coming near the description,

565.8 -> we will click on it,

567.8 -> and we will remove this post content,

569.8 -> and we will do the description we wrote,

572.8 -> and we will click on this green tick,

574.8 -> after doing this, I applied,

576.8 -> and now we will come back,

578.8 -> and our description is here,

581.8 -> see, description is perfectly here,

584.8 -> so in this video, we saw how you can add description to your video,

589.8 -> and what things to keep in mind,

591.8 -> see this is one of the factors,

593.8 -> it is not that you wrote a good description or title,

595.8 -> so we can't say that your ranking will be good,

597.8 -> there are many things we have to work on. So this is just the beginning.

605 -> So that's why I keep saying to subscribe to WS Cube Tech so that

608.684 -> you don't miss any video.

609.184 -> There are many things that need to be optimized. It's a complete course, so follow the complete course and keep practicing.

615 -> And if you have any queries or questions, you can tell me in the comment section.

618 -> Thank you so much.

Source: https://www.youtube.com/watch?v=oEMuJT1YAsk