Install a Facebook Pixel on WordPress In 2023 (Fast & Easy)

Aug 16, 2023

Install a Facebook Pixel on WordPress In 2023 (Fast & Easy)

WordPress can’t take purchases directly, so you’ll want to use a solution like WooCommerce, Cartflows, or Shopify to setup/track for purchases.
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Content

0.399 -> Jump in right into installing a Facebook pixel on WordPress, and we're going to start in

4.21 -> WordPress.

5.21 -> Log into your dashboard, then click on Plugins, Add New, and just search Facebook pixel.

11 -> By the way, if you plan to run ads for purchases, you want to use a tool like WooCommerce or

15.37 -> cart flows and use their pixel plugin since that's the way they integrate the Pi xcel

19.47 -> with the shopping cart.

20.47 -> I'll link to more info on that in the description.

22.67 -> Look for Pi xcel Your Site.

23.74 -> I find the free version of Pi xcel Your Site is less buggy and has more features than Facebook's

28.289 -> official plugin.

29.55 -> Click Install Now, then click Activate.

32.14 -> Scroll down to the left side, you should see Pi xcel Your Site slightly below Settings.

36.94 -> Click on that.

37.96 -> Then under your MetaPixel, click Click for Settings.

41.42 -> We now need a Pi xcel ID and we're going to head to Facebook to either create a new PiXL

45.73 -> or grab that pixel ID from an existing pixel.

48.41 -> Open a new window and we'll go back and forth between WordPress and Facebook, so don't close

52.609 -> out of either.

53.609 -> Go to business.

54.629 -> Fb.

55.629 -> Com settings pixels.

59.949 -> If you need you want to set up an existing pixel, you can just copy the ID right here.

63.51 -> You'll likely be creating a new pixel, go to add, and then give it a name.

67.53 -> I would leave the website URL blank, then go continue.

71.63 -> You can now copy the pixel ID from the URL.

74.02 -> It will be 16 numbers right after the text, pixels.

77.99 -> Drag over those numbers and then click copy.

80.44 -> Go back to pixel your site on WordPress and we can now just paste the pixel code in MetaPixel

85.579 -> ID.

86.579 -> Let's go all the way down toward the very bottom and click Save Settings.

90.91 -> Go back to Facebook so we can send some test traffic.

93.75 -> Choose Set Up Pixel Now.

97.61 -> Choose Add Code to Partner Integration.

100.2 -> Scroll down to find WordPress.

101.2 -> We already went through the steps to install on WordPress.

103.67 -> Click Next twice.

104.79 -> We want to send test traffic.

106.969 -> Enter in your website URL and then click Send test traffic.

110.47 -> It will open up your website and make sure you have app blockers turned off.

114.729 -> Once the page loads, go back to Facebook.

117.36 -> It can take a few minutes for it to turn to active.

120.119 -> If it's not turning active, make sure you did select Save Settings and pixel your site.

124.369 -> If you're still having issues, I'll have a video down below.

126.7 -> Once it's active, you can now close out of this box.

129.39 -> The next thing you'll need to do for your pixel to track correctly is set up Conversion

132.73 -> API, which gives it way more data.

134.89 -> Make sure your pixel is selected, then do Open an Events Manager.

138.72 -> Go to Settings, scroll down and under Conversion API, right under Setup Manually, you should

144.06 -> see Generate Access Token.

146.45 -> Click on that and it will give you a code to use on pixel your site.

150.31 -> Copy that code.

153.25 -> Go back to pixel your site on WordPress.

154.94 -> Click on the button, click for settings under Facebook.

157.46 -> By default, enable Conversion API and enable advanced matching should be turned on, but

162.27 -> double check they're both blue and turned on.

165.23 -> Paste the Conversion API token under Conversion API and you want to scroll all the way down

170.15 -> and click Save Settings.

171.75 -> If you're planning on running conversion ads aimed at collecting some of these events,

175.37 -> you have three required steps remaining.

177.76 -> But if you aren't running conversion ads, you're all set.

180.47 -> Go back to Events Manager and head to Overview.

183.25 -> Scroll down and to the left, click Add Events from the pixel.

187.62 -> Open Event Setup Tool.

188.9 -> In this example, I'll be setting up Lead, but this would apply to these other events

192.159 -> as well.

193.159 -> For the website URL, I'm going to recommend you punch in the URL that people reach after

196.56 -> they take whatever action you're trying to track.

198.67 -> So on my website, I'm tracking a lead.

200.97 -> And rather than having to track the button click on the sign up page, which can lead

204.48 -> to inaccurate tracking if people click multiple times, I want to find the page people land

208.89 -> on after they become a lead.

210.81 -> I quickly build this landing page and this is the link I'll copy.

214.379 -> Now, this is key.

215.379 -> Once they hit this page, it will track them as a lead.

217.84 -> I'll go back to Facebook to paste the link and then click.

220.55 -> It will open up the page and you should see this event set up to appear.

224.25 -> If it isn't appearing, turn off the ad blocker and I'll do track the URL.

228.4 -> I'll click select an event.

229.79 -> I'll choose lead.

231.17 -> Make sure the URL that's showing here is the URL for the page.

235.48 -> You can choose don't include value under value.

237.81 -> Click confirm.

239.67 -> Double check your work and make sure the event and URL are correct, then click finish set

243.61 -> up.

244.61 -> And we want to refresh this page a few times, making sure we don't have ad blocker turned

248.819 -> on.

249.819 -> I'll go back to Facebook Event Manager to make sure it's tracking the events.

252.6 -> You can close out of this set up events.

255.209 -> And next, you'll select test events toward the top.

257.97 -> Make sure you have the page you just set up in the URL, then click open website.

261.459 -> It will take you to that page.

263.03 -> Then go back to events manager and you want to see the event you just set up being tracked.

267.76 -> Now for me, it took 20 minutes for it to start tracking.

270.28 -> Since it could take time, if you're still not seeing it, go to the next step and you

273.59 -> can go back to test events later.

275.24 -> If I had other URLs to track, I'd set those up now.

277.74 -> Or if there are multiple pages people would land on, if they became a lead, I would also

281.76 -> set it up for those pages.

283.35 -> Facebook now requires that you verify your domain and set up aggregated events.

287.43 -> Go back to Overview, then scroll down to aggregated event measurement.

291.15 -> Click Configure Web Events.

293.4 -> Find your domain, then click Verify Domain.

296.06 -> Then click Verify Domain again.

298.259 -> Double check that the right domain is selected.

300.35 -> Then click here to copy this meta tag.

303.28 -> Go back to Pixel Your Site, paste that code here under Verify Domain.

307.62 -> Then scroll all the way down again and click Save Settings.

310.8 -> If you have a security plug in, it's possible you'll need to briefly disable that.

314.759 -> Now go back to Facebook and click Verify Domain.

317.27 -> It should switch to verified.

318.52 -> If it doesn't do it right away, give it some time and then try it again.

326.344 -> from some of the top advertisers in the world.

328.904 -> This is the cheat sheet for getting the best results possible, so watch that now.

Source: https://www.youtube.com/watch?v=IBhP-FmgWeQ