Title Tag Optimization - How to Create SEO Friendly Title Tags | SEO Tutorial

Aug 16, 2023

Title Tag Optimization - How to Create SEO Friendly Title Tags | SEO Tutorial

In this video, learn Title Tag Optimization - How to Create SEO Friendly Title Tags | SEO Tutorial. Find all the videos of the SEO Full Course 2022 in this playlist:    • SEO Course (Updated) 🔥| Learn Complet…

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#SEOTitleTag #TitleTagOptimization #SEOOptimization

Content

0.211 -> In today's video, we will talk about the title tag or I should

3.777 -> say meta title.

4.6 -> This is an important tag that we have to optimize whenever we

8.553 -> do SEO for a website.

10.2 -> And in this video, I will tell you practically how you can change

14.88 -> the title of a web page and why is it necessary.

18.84 -> So let's start the video.

25.44 -> Hello everyone, I Harmeet, welcome you all on WsCubeTech channel.

28.96 -> So as I told you, today we are going to talk about the title

33.352 -> tag of your web pages.

34.92 -> Whenever you type anything on Google, you get a lot of results.

39.72 -> So during those results, the title that you see on the web page,

45.303 -> we call it the title tag.

47.88 -> So let's go to the server first, let's see how the title looks

53.326 -> and how we can optimize it.

55.84 -> Like I am typing a keyword here, that is buy furniture online.

60.92 -> So I typed buy furniture online, so all our ads came up.

64.68 -> You can see the title in the ads, but I want to give you a clear

68.445 -> vision. So see this is my website, it came on number one.

71.68 -> So see this is the URL of this website.

75.48 -> I will zoom it a little.

78.92 -> So www.pepperfry.com furniture is my particular URL.

83.92 -> But what you are seeing here is the title of my web page.

88.92 -> Buy wooden furniture for home online in India Pepperfry.

93.92 -> So this is my title.

95.92 -> On the other website, we come to Urban Leader.

98.32 -> So if you see in Urban Leader, this is my title.

100.92 -> The blue you see in bold letters is my title.

103.92 -> Why is it necessary to optimize it?

105.92 -> Because whenever our audience, suppose our website is ranking

108.689 -> on the first page.

109.92 -> But even on the first page, from all those websites, from the

113.349 -> web pages,

113.92 -> the audience clicks on our website.

115.92 -> For this, it will be necessary to show some enticing.

118.92 -> So this title plays a very important role.

121.92 -> Because the first thing is that it is very bold.

123.92 -> So if we write good keywords in bold,

125.92 -> we will write good things in it,

127.92 -> if we write enticing, creative title,

129.92 -> then the chances will increase that after our audience's impression,

133.92 -> our click-through rate will increase.

135.92 -> Other than that, see this is the title.

139.92 -> Other than that, the way to see the title,

141.92 -> simply open this website.

143.92 -> Like I open two or three websites here.

146.92 -> Like I opened Pepperfry earlier,

149.92 -> I open this website, hometown.in.

151.92 -> Now see, like this is my website.

153.92 -> I have opened two websites in different tabs.

157.92 -> So when I take my cursor up here in the tabs,

161.92 -> you see this window popping up here,

165.92 -> what is written here is also my title.

167.92 -> You can see furniture online, buy wooden furniture for home and online.

171.92 -> This is my title.

172.92 -> Other than that, you will see that my title is also being shown

176.634 -> here. Sometimes it shows differently.

178.92 -> Because our server, our browser,

181.92 -> picks the title from anywhere on our website.

185.92 -> So that's why we optimize the title ourselves.

187.92 -> Whatever we want, our audience should see it,

191.92 -> not according to the server.

193.92 -> And one more thing I will show you,

195.92 -> how our title is shown in the source code.

197.92 -> So again, I opened any website of ours.

199.92 -> If I press Ctrl U,

201.92 -> you will see that a lot of coding is shown here.

203.92 -> Do not go on this.

205.92 -> Simply press Ctrl F.

207.92 -> Ctrl F means,

208.92 -> we are trying to find you in this source code.

211.92 -> So here I will simply write the title.

213.92 -> If I write in the title, then see this.

215.92 -> Here is a line in which my title is written.

219.92 -> This title is closed.

221.92 -> See this, furniture online, buy wooden furniture for home, online

224.587 -> in India and pepper fry.

225.92 -> And we just saw that this title was outside us.

228.92 -> That is, it was also showing on our server.

230.92 -> So here you can see the title.

232.92 -> And one more thing I would like to tell you,

234.92 -> this title is at the top.

236.92 -> That's why it is necessary to optimize the title.

238.92 -> Because again, a simple principle is being applied here.

241.92 -> And the name of that principle is keyword prominence.

243.92 -> The higher the keyword on the site,

246.92 -> the higher the chances of ranking the same keyword.

249.92 -> Now let's talk about when you optimize the title of any web page,

254.92 -> what things do you have to take care of?

256.92 -> Or I say, how to make it SEO friendly?

260.92 -> So that our website's ranking increases.

262.92 -> So see, first of all, you have to take care that

264.92 -> whatever is your primary keyword,

266.92 -> it should come in your title.

268.92 -> See, I have already told you that

270.92 -> we will keep the primary keyword in the URL.

272.92 -> And where will we keep the primary keyword?

274.92 -> We will keep it in our title.

276.92 -> Along with that, along with the keyword in the title,

279.92 -> your brand name should also come.

281.92 -> Because ultimately what is our goal?

283.92 -> We don't just want short-term sales.

285.92 -> We also want to create our brand image.

287.92 -> People should know our brand.

289.92 -> So that's why we will make a good sentence

292.92 -> along with our keyword in our title.

294.92 -> And along with that, we will also write our brand name.

297.92 -> Brand name means, like we have WS Cube Tech,

299.92 -> we have seen Pepper Fry, which was our brand name.

302.92 -> And you have seen in Pepper Fry,

304.92 -> they had put their brand name in their title.

307.92 -> So along with the brand name,

309.92 -> we will put our primary keyword in it.

311.92 -> Along with that, many people make the mistake

314.92 -> that they try to put more than one keyword in the title.

318.92 -> And think that our web page will rank.

322.92 -> If we put two keywords,

324.92 -> the chances of ranking both will increase.

326.92 -> See, you don't have to make this mistake.

328.92 -> I will also tell you how many characters are there.

331.92 -> And how to check it.

332.92 -> So keeping that in mind,

334.92 -> I will tell you to put one long-tail keyword there.

337.92 -> Make a good sentence, put a brand name.

339.92 -> If you put two keywords,

341.92 -> then you will have a lot of keyword stuffing.

343.92 -> And neither Google wants this,

345.92 -> nor is this good for the audience experience.

347.92 -> So make sure you put one keyword,

349.92 -> one long-tail keyword in your title.

351.92 -> Along with that, keep this thing in mind,

353.92 -> if there are some pages on your website

356.92 -> whose titles are the same,

358.92 -> then you have to write their titles differently.

360.92 -> Again, as I told you,

362.92 -> we don't want to do keyword cannibalism.

364.92 -> Keyword cannibalism means

366.92 -> when more than one web page of our website

369.92 -> is trying to rank on a particular keyword.

371.92 -> So we don't want to optimize two or three web pages

374.92 -> while keeping one keyword as the target.

377.92 -> So that's why you don't have to keep the same title

380.92 -> of any two pages or more than one page.

382.92 -> Along with that, you have to keep some creative title,

385.92 -> some catchy title,

387.92 -> some direct call to action.

389.92 -> For example, heavy discounts on something,

391.92 -> at best prices, hassle-free.

393.92 -> We can put some call to action like this,

396.92 -> so that our audience is very much enticed

399.92 -> and click on our website, our web page.

402.92 -> Now let's talk about

404.92 -> what should be the length of our title.

406.92 -> See, if I talk about characters first,

408.92 -> then it was said that there should be

410.92 -> 62 to 65 characters in characters.

412.92 -> But now Google has come up with a system of pixels.

416.92 -> What does pixels mean?

418.92 -> For example, I'll tell you.

420.92 -> Like we have one letter A,

422.92 -> that is, A for Apple,

424.92 -> and one is I for Ice Cream.

426.92 -> If you focus a little on both the letters,

428.92 -> then A, although both are characters,

430.92 -> but A is covering a lot of space,

434.92 -> and I is covering less space than it.

438.92 -> So, A will cover more pixels,

442.92 -> and I will cover less pixels.

444.92 -> So, if I have a title like this,

446.92 -> if I use I, I again and again,

448.92 -> then my title will look small.

450.92 -> But if I use A only,

452.92 -> suppose I have used A 15 times,

454.92 -> then my title will look big.

456.92 -> So, now we don't count characters,

458.92 -> but we count pixels.

460.92 -> So, how do we do it? Let's see.

462.92 -> To check the pixels of the title,

464.92 -> I am going to the web.com.

466.92 -> I am going to get a lot of help from there.

468.92 -> I actually take it too.

470.92 -> That is, to the web.com.

472.92 -> This is a website where you will get different tools.

474.92 -> Here you have to go to the tools option.

476.92 -> See, this is the tools option.

478.92 -> In the tools, we will go to the SEO tools option.

480.92 -> Other than that, test titles,

482.92 -> meta description, visibility in Google.

484.92 -> I am going to click on this.

486.92 -> After clicking this,

488.92 -> as soon as you scroll down,

490.92 -> you will see the page title option.

492.92 -> Now you can see your title here.

494.92 -> So, like I have taken the keyword

496.92 -> in the last video,

498.92 -> I am going to take this keyword.

500.92 -> That is, housekeeping services in Delhi.

502.92 -> I am trying to make a good sentence.

504.92 -> I will also put my brand name in it.

506.92 -> For example,

508.92 -> let's imagine that

510.92 -> our company's name is

512.92 -> Urban City.

514.92 -> Urban City.

516.92 -> Like Urban Clap,

518.92 -> I tried to copy it a little.

520.92 -> Urban City is my particular

522.92 -> website,

524.92 -> my brand, my business.

526.92 -> I am just imagining it.

528.92 -> It is a hypothetical situation.

530.92 -> So, this is my main keyword.

532.92 -> I will target housekeeping services in Delhi.

534.92 -> Because it is my primary keyword.

536.92 -> Let's go to the tools.

538.92 -> I will write my title here.

540.92 -> I have written my title here.

542.92 -> I will zoom it once.

544.92 -> Book hassle-free

546.92 -> housekeeping services in Delhi.

548.92 -> Now you will see my main keyword.

550.92 -> That is, my primary keyword

552.92 -> has come here.

554.92 -> My brand name has come.

556.92 -> I have kept it short and sweet.

558.92 -> I have not asked anything to write extra.

560.92 -> I have also put an enticing word here.

562.92 -> Like book hassle-free.

564.92 -> Hassle-free means

566.92 -> without any

568.92 -> hassle, without any trouble.

570.92 -> You can book housekeeping services here.

572.92 -> Now you will see here

574.92 -> that your page title is

576.92 -> an acceptable length.

578.92 -> How much should be the length?

580.92 -> I will put a keyword here.

582.92 -> It will tell you that page title should be

584.92 -> around 580 pixels in length.

586.92 -> It is saying that

588.92 -> it should be around 580 pixels.

590.92 -> I have told you about the characters.

592.92 -> You have to keep 60-65 characters.

594.92 -> We have to keep 580 pixels.

596.92 -> That is why 580 is 546.

598.92 -> So, under this,

600.92 -> So I have written my correct title. You can change it but the

602.92 -> be short, should be under pixels, so you have to take care of 252 0:10:04,333 --> 0:10:02,920 things I have told you here that your primary keyword should

604.92 -> those things. 254 0:10:08,000 --> 0:10:06,920 you can put a number.

608 -> You can put a number.

612.333 -> You can put a number.

613 -> Rest you can optimize it according to you. And keep two things

616.6 -> in mind, primary keyword and our brand name. So I have written

620.2 -> the title of my page here.

622 -> Now this tool is telling you, you will notice a little bit, so

626.179 -> I wrote the title here and I scroll up, so see the typical desktop result.

631 -> When my particular title will be visible on the surf, then it

634.36 -> will look like this, Book Hassle Free Housekeeping Services in

637.16 -> Delhi Urban City.

638 -> And when someone searches on Google in mobile, then it will look

641.652 -> like this, Book Hassle Free Housekeeping Services in Delhi Urban City.

645 -> So you saw this, we have simply put our title. Now how to write

649.846 -> it in our SEO report, I have already told you that simply.

654 -> Like we wrote this URL here, that Current URL, Suggested URL,

658.278 -> similarly now we will write the title.

661 -> What we have to write the title of this page, so what will we

664.5 -> write the title, which I have written for you here.

667 -> You can check here only, you can practice here only, so that

671 -> you know how many pixels we have to use.

674 -> So this is my title for this particular page.

679 -> Now let me tell you how to change the title in WordPress.

685 -> So for this, first of all, you have to install this plugin, which

688.611 -> is a very good plugin.

690 -> Although Yoast also has a plugin, but it requires a paid version,

694.941 -> so I use this plugin.

697 -> You can use both, as you like, so you have to install this All-in-one

701.9 -> SEO, it is installed by me.

704 -> When you install it, then you have to come to your pages.

709 -> So we are going to write the title of each page, so come to all

712.75 -> pages. First I took this page XYZ, so I am still taking this only.

717 -> Now you will see that when your AIO SEO, that is, All-in-one

721 -> SEO will be installed, then you will see that this symbol is

725 -> coming in front of your page.

727 -> Title description, so I go to this XYZ page and this title is

732.2 -> written here.

733 -> You can see the title here, I zoom it a little.

737 -> And here you have to click on this edit sign, this pencil is

741.16 -> made, and you will see that this site title, separator, post title.

745 -> So we have to delete it, now whatever title we wrote here, like

748.545 -> this title, I am taking this as an example.

751 -> So I will paste this only there.

754 -> So see this is the title option, so I write the title here and

758.5 -> after writing the title, I will click on this OK button, this

762.357 -> green sign.

763 -> So now you will see that my title has changed here.

766 -> Okay, we have applied it here.

769 -> Now I open this page once and see, so this particular website

772.31 -> is not live, so this XYZ page was there, so I will show you in

776.448 -> another way.

777 -> See here, we had already done the URL of this.

780 -> Now I go up here with the cursor, so you will see that my title

784.091 -> is showing here, it is popping up.

786 -> So Book Hassle Free Housekeeping Services in Delhi Urban City

788.857 -> has been done here.

790 -> So see here we have successfully applied our title here.

795 -> Whatever I told you in this video, you have to keep in mind whenever

798.111 -> you optimize the title.

799 -> Now what we have done for this page, you have to do the same

802.684 -> thing for every web page.

804 -> Whatever keywords you have taken out, you have to put them, write

807.652 -> your brand name, write a good title and remember the pixels.

811 -> So in today's video we saw how you have to write the title of

815.2 -> your web page and change it.

817 -> And along with that, we talked about a tool here with which you

820.25 -> can check the pixel of your title.

822 -> In the next videos, we will consider many more factors, we will

825.818 -> optimize more things, so stay tuned with WS Cube Tech.

829 -> Make sure you don't miss a single video and if there is any query,

832.333 -> question, tell me in the comment section.

834 -> Thank you so much.

Source: https://www.youtube.com/watch?v=h0mvnpLD-I8