Brad Smith, AMD & Rahul Subramaniam, Aurea CloudFix | AWS re:Invent 2022
Brad Smith, AMD & Rahul Subramaniam, Aurea CloudFix | AWS re:Invent 2022
Brad Smith, Corporate VP Cloud Sales at AMD \u0026 Rahul Subramaniam, CTO ESW Capital, CEO at Aurea CloudFix, join theCUBE at AWS re:Invent 2022 in Las Vegas, NV.
Content
0.719 -> foreign
7.46 -> hello and welcome back to Fabulous Las
10.62 -> Vegas Nevada we're here at AWS re invent
13.799 -> day three of our scintillating coverage
16.379 -> here on thecube I'm joined I'm Savannah
18.539 -> Peterson joined by John Furrier John day
21.48 -> three energies High how you feeling I
23.46 -> don't know it's day two day three day
24.66 -> four feels like day four but again we're
26.519 -> back who's counting three pandemic
29.039 -> levels in terms of 50 000 plus people
31.199 -> always are packed I got pictures of
33.36 -> people don't believe it it's actually
34.68 -> happening then people are back so you
36.54 -> know and then the economy is the big
38.1 -> question too and still people are here
39.84 -> they're still building on the cloud and
42.059 -> cost is a big thing this next segment is
43.739 -> going to be really important I'm looking
45.059 -> forward to this next segment yeah me too
46.98 -> without further Ado let's welcome our
48.719 -> guests for this segment we have Brad
50.1 -> from AMD and we have Rahul from you are
53.52 -> well you do a variety of different
55.739 -> things we'll we'll start with cloudfix
57.96 -> for this segment but we could we could
59.82 -> talk about your multiple hats all day
61.5 -> long welcome to the show gentlemen how
63.42 -> you doing
64.46 -> we love seeing your logo above our stage
66.9 -> look we love this and talking about re
69.479 -> invent last year the energy this year
71.04 -> compared to last year is so much so much
73.14 -> bigger we love it we're excited to be
74.82 -> here yeah that's awesome how are you
76.439 -> feeling excellent I mean I think this is
78.72 -> my eighth or ninth reinvent at this
80.7 -> point and it's been fabulous I think the
83.4 -> the crowd the engagement yeah it's
86.88 -> awesome you wouldn't know there's a
88.14 -> looming recession if you look at the
89.759 -> activity and but yet still the reality
91.68 -> is here we had an analyst on yesterday
93.36 -> we were talking about spend more in the
95.159 -> Cloud State more so that you can still
96.84 -> use the cloud and there's a lot of right
98.64 -> sizing I call you got to turn the lights
100.259 -> off before you go to bed kind of watch
101.7 -> your be more efficient with your
103.32 -> infrastructure as a theme this reinvent
105.479 -> is a lot of a lot more about that now
107.34 -> before before it's like the Glory Days
108.96 -> yeah yeah keep building now with a
111.06 -> little bit of pressure this is the
112.5 -> conversation
113.82 -> exactly and I think most companies are
116.34 -> looking to figure out how to innovate
118.799 -> their way out of this uncertainty that's
120.42 -> kind of on you know on everyone's head
122.159 -> and the only way to do it is to be able
124.5 -> to be more efficient with whatever your
126 -> existing spend is take those savings and
128.28 -> then apply them to innovating you know
130.259 -> on new stuff
131.64 -> and it's that's that's the way to go
133.62 -> about it at this point
135.239 -> I think it's it's such a Hot Topic it
138.3 -> for everyone that we're talking about I
139.98 -> mean total cost optimization figuring
141.959 -> out ways to be more efficient I know
144.54 -> that that's a big part of your mission
145.86 -> at cloudfix so just in case the audience
147.84 -> isn't burst give us the pitch okay so
151.02 -> here a little bit of background on this
153.239 -> so the other hat I wear is CTO of esw
156.48 -> capital we're over 150 enterprise
158.819 -> software companies with the portfolio
162 -> um and one of my jobs is also to manage
164.94 -> and run about 40 to 45 000 AWS accounts
168.3 -> of Our Own
169.2 -> and Casual numbers
172.16 -> you know no big deal and like everyone
174.9 -> else here in the audience yeah we had a
177.18 -> problem with our costs you know just
178.68 -> going out of control and as we were
180.84 -> looking at a lot of the tools to help us
182.34 -> kind of get more efficient one of the
184.62 -> biggest issues was that while people
186.599 -> give you a lot of recommendations
187.819 -> recommendations are way too far from
191.76 -> real life savings okay and we were
193.98 -> running for the challenge of how do you
195.36 -> take recommendations and turn them into
196.5 -> real savings and multiple different
199.26 -> hurdles the short story being we had to
202.019 -> create Cloud fix to actually realize the
204.06 -> savings so we took AWS recommendations
206.159 -> around cost filtered them down to the
208.44 -> ones that are completely non-disruptive
210.06 -> in nature implemented those as simple
212.4 -> automations that everyone could just run
213.959 -> and realize the savings right away we
215.94 -> then took those savings and then started
217.8 -> applying them to innovating and you know
219.48 -> doing new interesting things with that
221.28 -> month is there a Best practice in your
223.56 -> mind that you see merging in this time
225.78 -> people start to be more focused on it is
227.819 -> there a method or a purpose kind of best
230.64 -> practice of how to approach the cost
232.98 -> optimization
234.36 -> I think one of the things that most
235.739 -> people don't realize is that cost
237.659 -> optimization is not a one and done thing
239.819 -> it is literally Non-Stop
242.4 -> right which means that you know on one
245.099 -> hand AWS is constantly creating new
247.2 -> Services there are over a hundred
249.06 -> thousand API at this point of time right
251.099 -> how to use them right how to use them a
252.959 -> little bit of scale on the show today
253.86 -> you also have a problem of choice
255.139 -> developers are constantly discovering
257.16 -> new Services they're discovering new
258.78 -> ways to utilize them and they are
261.06 -> behaving in ways that you had not
263.04 -> anticipated before so you have to stay
265.32 -> on top of things all the time and really
267.419 -> the only way to to kind of stay on top
270.18 -> is to have automation that helps you
272.28 -> stay on top of all of these things so
274.5 -> yeah finding efficiencies standardizing
277.139 -> your your practices about how you
279.24 -> leverage these AWS services and then
281.16 -> automating the governance and hygiene
283.86 -> around how you utilize them is really
285.3 -> the key
286.32 -> Brad tell me what this means for AMD and
288.9 -> what working with cloudfix and Rahul
290.639 -> does for your customers oh well uh you
292.56 -> know the idea of efficiency and cost
294 -> optimization is near and dear to our
295.56 -> heart we had the uh
298.58 -> for sure yeah but uh we uh you know we
303.18 -> are the leaders in x86 price performance
305.04 -> in density and power efficiency so this
308.16 -> is something that's actually part of our
309.3 -> core culture we've been doing this a
311.1 -> long time and what's interesting is most
312.96 -> companies don't understand how much more
314.759 -> efficiency they can get out of their
316.199 -> applications aside from just the choices
318.419 -> they make in cloud and yeah but that's
320.04 -> the one thing the message we're giving
321.24 -> everybody is Choice matters very much
322.979 -> when it comes to your Cloud Solutions
324.66 -> and just deciding what type of instance
326.699 -> types you choose that have a massive
328.68 -> impact on your um your bottom line and
331.38 -> so we're excited to partner with with
333.06 -> cloudfix they've got a great model for
334.68 -> this and they make it very easier for
336.539 -> our customers to help identify those
337.979 -> areas and then AMD can come in as well
340.08 -> and then help uh provide additional
342.419 -> insight into those applications what
344.34 -> else they can squeeze out of it so it's
345.539 -> a great relationship so if I hear you if
347.699 -> I hear you correctly then there's more
348.9 -> choice for the customers faster
350.34 -> selection so no bad choices means bad
353.22 -> performance if they have a workload or
355.259 -> an app that needs to run is that where
356.94 -> you kind of get into the is that where
358.32 -> it is or more well I mean from the AMD
360.72 -> side right now you know one of the
362.039 -> things they do very quickly is they
363.3 -> identify where the the low hanging fruit
364.919 -> is so the thing about x86 compatibility
367.259 -> you can you can shift instance types
369.36 -> instantly in most cases without any
371.16 -> change to your environment at all and
372.36 -> cloudfix has an automated tool to do
373.919 -> that and that's one thing you can you
375.78 -> can immediately have an impact on your
377.52 -> cost without having to do any work at
379.62 -> all and customers love that what's the
381.479 -> alternative if this doesn't exist
383.94 -> they have to go manually figure it out
385.56 -> or they gets them in the face or they
386.88 -> see the numbers don't work or what's the
388.56 -> alternative if you don't have the tool
389.699 -> to automate what's the customer's
391.319 -> experience the alternative is that you
393.06 -> actually have people look at every
394.62 -> single instance of usage of resources
397.08 -> and try and figure out how to do this at
399.18 -> Cloud scale it that just doesn't make
400.979 -> sense you just got into different
402.36 -> options and yeah the reality is that
405 -> your resources your human resources are
406.68 -> literally your most expensive part of
409.259 -> your budget you want to leverage all the
411.479 -> amazing people you have to do the
413.34 -> amazing work so you're free this is not
415.319 -> amazing work this is mundane so you free
417.479 -> up all the people in time correct you're
419.699 -> free
420.539 -> wasting their time and resources on
423.06 -> doing something that's mundane simple
424.56 -> and should be automated because that's
426.6 -> the only way you scale I think if you is
428.94 -> like a little helper in the background
430.319 -> helping me save money while I'm not
432 -> thinking about it you know it's like a
433.259 -> good financial planner making you money
434.88 -> since we're talking about the economy
436.139 -> pretty much the analogy that I give to
438 -> all the technologists is this is like
439.259 -> garbage collection you know like for
441.599 -> most languages when you are coding you
443.099 -> know you you have these new languages
444.479 -> that do garbage collection for you you
446.099 -> don't do memory management and stuff
447.36 -> because developers back in the day used
449.039 -> to do that
450 -> why do that when you can have technology
451.5 -> do that in an automated manner for you
453.12 -> in an optimal way so
455.819 -> kind of freeing up your developers time
459 -> from doing this stuff that's mundane and
461.52 -> it's a standard best practice one of the
463.38 -> things that we leverage AMD for is
464.88 -> they've helped us
466.86 -> uh Define the process of seamlessly
469.74 -> migrating folks over to AMD based you
472.74 -> know instances without any major
475.44 -> disruptions or Trying to minimize every
477.539 -> aspect of disruption so all the best
479.639 -> practices I could have borrowed from
481.02 -> them borrowed from AWS in most other
483.419 -> cases and we basically put them in the
485.4 -> automation so that you don't ever have
487.319 -> to worry about that stuff well you're
488.94 -> getting so much data you have the
490.02 -> opportunity to really streamline I mean
492.24 -> I love this because you can look across
493.68 -> industry across verticals and behavior
495.66 -> what other folks are doing learn from
496.979 -> that and apply that in the background to
499.379 -> all your different customers yeah
501.24 -> exactly yeah so how big is how big is
503.52 -> the company how big is the team
505.379 -> so
506.819 -> it's you have uh people in about 130
511.319 -> different countries so we've completely
513.839 -> been remote and Global and actually the
515.459 -> cloud has been one of the big enablers
516.719 -> of that uh and awesome 130 countries and
521.099 -> that's the best part of it I was just
522.479 -> telling Brad a short while ago that's
524.219 -> allowed us to hire the best talent from
525.839 -> across the world and they spend their
527.64 -> time building new amazing products and
530.04 -> new Solutions instead of doing all this
532.019 -> by the mundane stuff so we are big
534 -> Believers in automation not only for our
536.1 -> world and once our customers started
537.72 -> asking us about you know telling us
539.519 -> about the same problem that they were
540.779 -> having that's when we actually took what
543.18 -> we had internally for our own purpose we
545.519 -> packaged it up as Cloud fix and launched
547.62 -> it last year at re invent if customers
549.3 -> aren't thinking about automation then
550.5 -> they're going to probably have a
552 -> struggle they're going to strongly
552.959 -> struggle I mean with more data coming in
554.7 -> you see the data story here more data is
556.74 -> coming in more Automation and this year
559.32 -> Brad price performance is on and I've
561.6 -> heard the word price performance more
563.339 -> this year at reinvent than any other
565.32 -> year I've heard it before but this year
566.76 -> price performance not performance price
568.98 -> performance so you're starting to hear
570.66 -> that dialogue
572.519 -> of you know squeeze understand
576.48 -> the use cases use the right specialized
579.24 -> processor instance
581.459 -> starting to see that evolve yeah and
583.98 -> there's there's so much to it I mean AMD
586.2 -> right out of the box is uh any instance
588.18 -> is a 10 less expensive than the uh the
591.48 -> the equivalent in the market right now
593.58 -> on AWS they do a great job of maximizing
596.16 -> those those products we've got our
598.8 -> um our Zen four core General processor
601.08 -> family just released in November and
602.94 -> it's going to be a beast thank you yeah
604.92 -> we're very excited about it yeah and AWS
607.38 -> announced support for it so we're
608.519 -> excited to see what they deliver there
610.32 -> too but price performance is so critical
612.839 -> and again it's going back to the
615 -> complexity of these environments giving
616.92 -> some of these Enterprises some help to
618.36 -> help them understand where they can get
620.22 -> additional value it goes well beyond the
622.32 -> retail price there's a lot more money to
624.36 -> be uh to be shaved off the top just by
626.04 -> spending time thinking about those
627.18 -> applications yeah absolutely I I love
629.94 -> that you talked about collaboration
630.839 -> we've been talking about Community I
632.64 -> want to acknowledge the AWS super fans
634.74 -> here standing behind the stage
638.04 -> Raul I know that you are an AWS Super
640.62 -> Fan can you tell us about that community
641.94 -> in the program yeah so I have been
644.339 -> involved with the AWS and building
646.14 -> products with AWS since 2007. so it's
649.2 -> got a 15 years back when literally they
651.839 -> were just a handful of API for launching
653.88 -> ec2 instances not the 100 000 that you
656.339 -> mentioned earlier oh my goodness the
657.959 -> scale so I think I feel very privileged
659.82 -> and honored that I have been part of
661.38 -> that journey and have had to learn or
663.18 -> have had the opportunity to learn both
664.92 -> from successes and failures and it's
667.26 -> just my way of you know contributing
669 -> back to that community so uh we're part
671.7 -> of the finoffs foundation as well
673.14 -> contributing through that I run a
675.3 -> podcast called AWS insiders and a live
677.22 -> stream called AWS made easy so we are
680.1 -> trying to make sure that people out
682.14 -> there are able to understand how to
683.76 -> leverage AWS in the best possible way
687.14 -> yeah and yeah yeah we are there to help
690.48 -> and uh you know hold their hand through
692.339 -> it talk about the community take a
694.079 -> minute to explain to the audience
695.279 -> watching the community around this cost
698.519 -> optimization area it's evolving you
700.62 -> mentioned finops there's a whole large
703.62 -> community developing of practitioners
705.3 -> yes and technologists coming together to
707.399 -> look at this what does this all mean
709.68 -> talk about this community so cost
712.079 -> management within organizations is
714.6 -> has evolved so drastically that
716.64 -> organizations haven't really coped with
718.38 -> it okay
719.779 -> historically you've had Finance teams
722.1 -> basically buy a lot of infrastructure
723.6 -> which is capex and the engineering teams
726.3 -> had kind of an upper bound on what they
728.579 -> would spend and where they would spend
729.779 -> suddenly with Cloud that's kind of
731.88 -> enabled so much Innovation all of a
733.5 -> sudden everyone wants everyone's
735.3 -> realized it you know five years I spent
737.04 -> figuring out whether people should be on
739.2 -> the cloud or not that's no longer a
740.64 -> question everyone needs to be in the
742.32 -> cloud and I think that's that's a
743.579 -> no-brainer the problem there is that
746.16 -> suddenly your operating model has moved
747.66 -> from capex to Optics and organizations
750.18 -> haven't really figured out how to deal
752.1 -> with it right Finance now no longer has
755.16 -> the controls to control and manage and
758.22 -> forecast costs engineering has never had
760.68 -> to deal with it in the past and suddenly
762.24 -> now they have to figure out how to do
764.519 -> all this Finance stuff and procurement
766.98 -> finds itself in a very awkward way in an
769.26 -> awkward position because they are no
771.18 -> longer doing these negotiations like
772.56 -> they were doing in the past where it was
773.88 -> okay right up front before you engage
775.56 -> you do these negotiations now it's kind
777.779 -> of an ongoing thing and it's constantly
779.519 -> changing like every day is different so
781.7 -> and you got Marketplace and you're gonna
784.38 -> look at me so it's a very complex
786.36 -> situation and I think what we're trying
787.62 -> to do with the finance Foundation is try
790.139 -> and take a lot of the best practices
791.94 -> across organizations that have
793.92 -> been doing this at least for the last 10
795.72 -> 15 years take all the learnings and
797.94 -> failures and turn them into hopefully
800.339 -> opinionated approaches that people can
802.5 -> take our organizations can take to
804.839 -> navigate through this faster rather than
808.2 -> kind of falter and then decide that oh
810.24 -> this is not for us yeah it's a great
812.579 -> model yeah it's great all right I know
815.339 -> it's time John go ahead pick him up all
816.899 -> right so team up we've got a little
818.22 -> bumper sticker exercise we just think
819.839 -> what's the bumper sticker for the show
820.98 -> used to say that now we're modernizing
822.839 -> we're saying if you have to do an
824.04 -> Instagram reel right now short
826.139 -> hot take of what's going on at re invent
829.139 -> this year with AMD or cloud or just in
831.48 -> general
832.399 -> Sizzle what would be this sizzles do you
834.72 -> want to go first this is real I feel
836.1 -> like I would be on Instagram or Tick
837.959 -> Tock no yeah look I think when you're a
840.779 -> reinvent right now number one the energy
842.22 -> is fantastic 23 is going to be a
844.32 -> building year right we've got a lot of
846.18 -> difficult times ahead financially but
848.04 -> it's the time the ones that come out of
849.36 -> 23 stronger and more efficient right and
852.12 -> cost optimized are going to survive the
853.86 -> long run right so Now's the Time to
855.48 -> build
856.2 -> correct well done well we'll go for it
858.72 -> yeah so like that's it costs and
861.54 -> efficiency is at the top of everyone's
862.98 -> mind stuff that's the low hanging fruit
865.56 -> easy use automation apply your resources
868.8 -> to do most of the innovation
870.6 -> take the easiest part to realizing
872.399 -> savings and operate as efficiently as
873.959 -> you possibly can I think that's going to
875.82 -> be key yeah
878.3 -> it's done wow well it was really put you
881.519 -> on our talent list of uh
883.49 -> [Laughter]
886.699 -> absolutely love this Raul we wish you
889.68 -> the best at cloudfix and your 17 other
891.66 -> jobs and I I am genuinely impressed do
895.56 -> you sleep actually last question I do I
897.54 -> do I have an amazing team that really
899.94 -> helps me with all of this so yeah thanks
901.5 -> to them and thank you for having us here
903.72 -> yeah yeah it's fantastic and Brad I'm
905.94 -> delighted we get you both now and again
907.74 -> on our next segment thank you happy to
910.139 -> be here with us thank you very much and
911.579 -> thank you all for tuning in to our live
913.92 -> coverage here at AWS re invent in
916.199 -> fabulous Sin City with John Furrier my
918.959 -> name is Savannah Peterson you're
920.279 -> watching thecube the leader in high tech
922.5 -> coverage
926.88 -> foreign
929.68 -> [Music]
Source: https://www.youtube.com/watch?v=gGT9cuB6QcE