Boosting Chrome OS Adoption with Effective Change Management
Boosting Chrome OS Adoption with Effective Change Management
Learn how to increase Chromebook adoption in your organization through effective change management strategies and best practices.
Speaker: Darren Ryden, Head of Chrome Enterprise Customer Success \u0026 Partner Engineering for EMEA at Google
For more Chrome Enterprise webinars visit https://chromeonair.withgoogle.com.
Content
4.1 -> hello everyone welcome to this criminal
6.27 -> webinar on boosting Chromebook adoption
8.1 -> with effective change management my name
10.53 -> is Darren Ryden I lead the chrome
11.94 -> customer success and partner engineering
13.68 -> teams at Google in Amir and our role
16.02 -> here is to help our customers maximize
17.67 -> value from Chrome if you're listening
19.8 -> life and you've got any questions please
21.329 -> submit them below and we'll answer them
23.369 -> throughout the session so I want you to
26.91 -> think about the last time you asked a
28.29 -> child to do something how did you
29.97 -> convince them to do what you wanted did
31.919 -> you ask them why how many times probably
33.66 -> more than once right and we know that
36.18 -> change is hard when we ask someone to
37.89 -> make a change we're asking a lot from
39.18 -> them very often with IT projects we're
41.37 -> asking people to make significant
42.75 -> changes we are always think through the
44.519 -> implications of this you can see this
46.89 -> might quote from Robert eldini he
48.48 -> conducted years of research on real a
50.67 -> lot of situations of persuasion and he
52.71 -> concludes that people simply like to
54.179 -> have reasons for what they do and that
55.8 -> we will be much more successful in
58.05 -> influencing people if we can provide
59.579 -> them with a reason why today I want to
62.01 -> talk about how we can help you guide
63.749 -> your people through migration to
65.37 -> Chromebooks help them understand their
67.11 -> own reasons why their recent have been
69.9 -> what the benefits will be for them we'll
71.79 -> go through some of the theory behind
72.9 -> this and I will show you a set of
74.37 -> resources that were recently released
76.02 -> that will help save you time and effort
77.97 -> that will help improve the chances of
80.85 -> your projects delivering on its business
82.68 -> objectives so there are a number of ways
86.67 -> we can help you at Google and with your
89.97 -> Chromebook adoption journey so the first
92.1 -> one of these is sharing best practices
94.17 -> either industry best practices or from
96.54 -> the experience we've developed through
97.98 -> working with our existing customers so
100.74 -> this means can you guidance on the
102.51 -> technical deployment process it's also
104.16 -> changed management principles so that we
105.75 -> know work for Craig I can also give you
108.03 -> access to specialists and connect you to
110.07 -> one another through participation in our
111.69 -> customer community we also have a
114.48 -> collection of assets that we've created
115.71 -> specifically to simplify the work you
117.93 -> need to do when you're managing your
120.27 -> work streams and also Google is also a
123.42 -> customer when it comes to credit as well
125.16 -> right so we've been through exactly the
126.75 -> same challenges so we can enable you
129.959 -> know do you to learn from our
131.55 -> experiences here too and then finally we
134.19 -> work with a number of partners on third
136.71 -> parties
137.19 -> solutions that will help you through
138.6 -> different aspects of your migration
140.25 -> projects so I mentioned that change is
145.62 -> hard and therefore change management is
148.26 -> important I think it's good to step back
151.08 -> and look at how a typical Chromebook
153.3 -> deployment should be scoped ideally if
155.55 -> you can do this at the start of your
156.75 -> project that'd be perfect so the
158.94 -> majority of the effort will generally go
161.1 -> into the technical setup and
162.39 -> configuration this is where you need to
163.86 -> understand and execute the integration
166.17 -> with appropriate Google services make
168.72 -> sure you've got appropriate application
170.1 -> environment in place and this is
171.15 -> probably going to be around 40 percent
172.8 -> of the overall effort for the project
175.17 -> most companies foresee a significant
177.12 -> element of project management to go
178.44 -> alongside this which we would say an
181.32 -> ideal scenario probably around 30% but
183.72 -> customers also very often forget about
187.08 -> change management sometimes this comes
188.85 -> as an afterthought sometimes even sort
190.8 -> of after a technical launch so in ideal
193.62 -> world we would say ideally dedicate the
196.11 -> same amount of effort towards change
197.76 -> management and project management so
199.47 -> about 30% each so those both totaling up
203.37 -> to 60% with 40% of technical so quite
205.83 -> significantly
209.54 -> so we talked before yeah change is hard
212.82 -> and why is change hard right what what
215.52 -> does this mean change affects people and
218.19 -> it's all about people people at the core
219.81 -> when it comes to change and that's what
221.73 -> any project that's influencing and
224.459 -> driving change needs to think about so
226.41 -> you need to make sure that you are
227.7 -> influencing persuading inspiring
230.58 -> behavioral change in people that may
232.59 -> want to come along with your journey and
234.239 -> buy into your project and that and the
236.64 -> vision for it so there are a number of
241.26 -> change management methodologies have
242.79 -> been developed but fundamentally they're
244.59 -> all based around the same process that
246.78 -> people go through when they experience
248.88 -> change so let's take a simple example
252.239 -> that we can look at for the process of
254.64 -> change so for example I'm a keen cyclist
256.799 -> and I would say that cycling is embedded
259.53 -> in everything I do but learning to ride
261.69 -> a bike is is pretty hard right and you
263.43 -> need to be motivated when you first do
265.229 -> this to make sure you go through that
266.91 -> process of learning and that you stick
268.77 -> to it
269.22 -> so for me
270.93 -> I was young my dad always had got home
272.97 -> from work and leaned his bike against
274.229 -> the wall I think I was three at the time
276.419 -> and I wanted to be able to do exactly
277.68 -> the same but I couldn't come up bike at
280.169 -> stabilizers so as crazy as it sounds
282.24 -> this was the single motivating factor
284.37 -> for me to want to learn to ride my bike
287.19 -> so you know this was the reason why I
289.8 -> was excited right this was my my
291.96 -> motivation and this is what was gonna
293.759 -> drive me when I wanted to go through and
296.009 -> learn this new activity and as I was
299.19 -> doing that learning that's kind of the
300.479 -> enable phase right so this is where I'm
302.85 -> learning the skills and falling off and
304.77 -> trying again and relying on that initial
307.08 -> motivation of why I was excited to
310.11 -> actually get me through that process so
311.699 -> eventually I was able to ride this bike
314.09 -> and ride it on my own right so at this
316.5 -> point I'm enabled funny story was
319.229 -> actually that my parents thought that as
321.24 -> I could now ride a bike I needed to
322.5 -> stand so they put a stand on it and then
324.24 -> actually I wasn't able to lean against
326.49 -> the wall anyway so my initial motivation
329.509 -> actually then changed right because I
332.039 -> couldn't lean it against the wall but
333.33 -> now I knew I could ride this bike I
335.28 -> wanted to go places and do things going
338.19 -> visit and family I wanted to go you know
340.05 -> further afield and visit friends right
342.419 -> to school that kind of stuff and that
343.71 -> then led me into the expand phase where
346.5 -> I'm utilizing that skill to do
348.57 -> additional things again I've got some
350.909 -> excitement and motivation in my case it
352.83 -> actually changed it wasn't still the
354.15 -> same motivation and that's an important
357 -> point it doesn't always have to be the
358.38 -> same motivation but you still need to
359.729 -> have some and that got me through that
361.56 -> expand phase and then moving me hunt
363.93 -> beyond that you know you just the the
367.169 -> new skill become embedded in everything
368.729 -> you do right so for me if I go to town I
371.729 -> would reach for a bike and I recycle
373.289 -> cycle to town if I'm gonna exercise I'll
375.78 -> go for a bike ride many of my friends
378.03 -> are from cycling as well so you know you
380.039 -> can see that the scale is truly stuck
382.74 -> right it's become embedded in everything
384.24 -> I do and when you get to that embedded
386.639 -> phase you know that the new behaviors of
389.159 -> really stuck and they will literally you
391.02 -> know be embedded in everything you do
392.699 -> right and change the way I mean Chrome's
394.949 -> case the way you will work so that's a
397.68 -> kind of a simple simple example right so
400.02 -> the four phases excites enable get those
403.38 -> skills expand
404.52 -> your capability make the transition rule
406.83 -> II make that transition to the change
408.15 -> and be doing it more and then the final
410.55 -> step is to impair to make sure it's the
412.289 -> way the way you work every day so if you
417.3 -> take that example of change so that was
419.46 -> a change that I opted into so it was a
421.71 -> what we're calling a chosen change now
424.65 -> it's not always that we get the luxury
427.289 -> of making a choice when sometimes we
429.99 -> have an imposed change upon us so
433.11 -> particularly in a sort of like
435.15 -> environment where you may be taking new
437.639 -> IT equipment there could be an imposed
439.74 -> change so you need to think about those
442.889 -> types of scenarios as well so we're
444.33 -> talking about two different types of
446.039 -> scenarios here some chosen change and
447.78 -> impose change so if we take another
449.699 -> another example story right up of an
452.039 -> impose change so if you take me right
454.83 -> now I'm sat at home like I'm sure many
458.669 -> others you know this was a change
461.219 -> working from home that was imposed upon
463.62 -> me very quickly at short notice I must
466.199 -> admit I wasn't particularly excited
468.09 -> about it at the time but you know I was
471.12 -> I was able to do this I had my
473.819 -> Chromebook so I was able to work at home
475.139 -> straightaway which was great and we were
477.06 -> very lucky at Google because Google did
478.53 -> a great job of thinking about how we
481.5 -> needed to be enabled right how could we
483.36 -> be productive at home so we had a little
485.789 -> process put in place so that he get
487.11 -> monitored and you know some keyboards
488.909 -> and stuff so that we can make sure that
490.169 -> we had the basics to enable us to be
492.449 -> productive when we were home and also in
495.389 -> parallel to that did a really good job
496.56 -> of the communication around why we were
498.96 -> doing it what was happening with the
500.699 -> offices and when we would be able to go
502.71 -> back although we wouldn't be able to go
503.759 -> back so all of a sudden the Y was being
507.33 -> communicated really well to me so
509.069 -> admittedly I may not have been excited
510.96 -> but I was really bought into the reasons
512.849 -> why so all of a sudden I'm kind of you
514.979 -> know coming along with that change and
516.599 -> fully bought into actually making this
518.64 -> work the moving beyond enable and
521.88 -> thinking about expanding a capability so
524.49 -> today I'm sat at home and I'm recording
526.56 -> this webinar and we have lights and
529.02 -> webcams microphones so you know we're
531.18 -> expanding the way we are working at home
534.149 -> you know with additional tools and
536.459 -> making it much more
538.24 -> more capable more things than I'm able
540.49 -> to do in this in this way of working so
542.62 -> I'm truly in the expand phase right now
544.62 -> moving forward is quite likely that a
547.3 -> lot of the things we're doing now we're
549.19 -> realizing our good ways of working and
551.529 -> then likely to become embedded you know
553.3 -> forever as well so we're interesting to
555.22 -> see sort of how that goes but key points
557.83 -> if I move on to the next slide that is
560.86 -> that the process is exactly the same but
563.38 -> you may start in a different way and you
566.26 -> may have to put different amounts of
568.839 -> effort through some of these phases so
570.85 -> in the first example there are the
572.8 -> chosen change it's really important to
575.05 -> make sure that there's a lot of effort
576.79 -> put it up front in that excitement phase
579.01 -> to make sure people understand the
580.63 -> reasons why they want to buy into that
582.73 -> change because if they don't buy in then
584.95 -> the rest of the process doesn't happen
586.48 -> so this is critical in the second
589.57 -> scenario where we're talking about an
591.49 -> impose change you kind of potentially
594.31 -> could come straight into this process at
595.839 -> the enable phase you could come to work
597.459 -> one day and find you've got a new
598.959 -> computing device right you could find
601.33 -> that you can't go into the office and
602.709 -> you've got to work from home
603.73 -> so you've potentially skipped that
605.44 -> excitement phase in an ideal world you
607.69 -> would still put that excitement phase in
610.24 -> place and make sure you're managing
611.649 -> communications upfront setting
614.11 -> expectations and explaining to people
615.76 -> you know why this change is happening
617.62 -> but it's not always the case if that's
619.69 -> not possible then it's important to make
622.12 -> sure you continue the messaging around
624.55 -> the the reasons the why and try to get
627.67 -> people excited and to buy into the
629.89 -> change so they can continue through that
631.99 -> process you know it's only when people
635.079 -> really understand that they'll commit
637.63 -> and the your change will be much more
640.3 -> successful so what we've done at Google
645.7 -> is we've built an adoption and change
647.829 -> management framework that's based on
649.6 -> that process of change for an individual
652.42 -> but we've modified it so that it can be
654.13 -> applied at an organization or an
656.98 -> organizational level or for large groups
659.2 -> of people so we've got the same four
661.42 -> phases so excite instead of it just
664.51 -> being about personal excitement it's
666.31 -> about how do you drive that excitement
668.5 -> and the awareness across
672.07 -> the organization so you gotta think
673.9 -> about things like engaging stakeholders
675.61 -> building sponsorship creating a clear
678.13 -> vision of the reason for your project
680.11 -> why you're doing it the enable phase
682.84 -> again is kind of giving everybody what
685.66 -> they need to make sure they can be
687.13 -> successful on day one right had if
689.29 -> you're giving them Chromebooks how do
690.73 -> they make these Chromebooks work how do
691.99 -> they log in what training do they need
693.85 -> to be able to be productive on day one
696.12 -> then expand is where we're talking about
698.61 -> driving further use across the
701.41 -> organization so this means more people
703.63 -> more groups of people you're growing the
705.46 -> adoption and people that are already
708.07 -> using the devices how they were actually
711.43 -> going to use them before more how they
713.08 -> gonna conduct from you more activities
715.36 -> with them and then also its embed is
719.2 -> when you know things start to become
721.6 -> than normal so this is when you can
723.19 -> start measuring the progress as well so
725.77 -> you know people are you utilizing Chrome
728.17 -> all the time you can start looking at
729.73 -> the success stories you can start
732.04 -> promoting those and start you know sort
734.05 -> of self-help and start understanding
735.19 -> measuring where you are and what you're
736.93 -> gonna do next so quick summary here of
743.17 -> some of the key points that you need to
744.58 -> think about for your change plan right
747.09 -> absolutely critical you've really got to
749.65 -> understand the reason why and this isn't
751.81 -> why for the organization this is why for
755.41 -> each individual and that needs to be
757.66 -> kind of targeted communications right
760.36 -> for personal commitment so you've got to
762.07 -> think about the different types of
763.24 -> people within your organization why
765.64 -> they're going to be using Chromebooks
766.92 -> what the motivation is going to be for
769.6 -> them and what's the reason for them to
771.37 -> want to buy it what's in it for them
772.84 -> right this will then enable you to get
774.97 -> that personal commitment so you know
777.73 -> through targeted communications upfront
779.83 -> and through training as well you make
781.6 -> sure you've got the right message people
783.22 -> buy-in and then also back this up with
785.32 -> continuous training as well even once
787.39 -> people have got got their tools in their
789.28 -> hands to make sure they can continue to
790.93 -> be more productive and then moving on
798.76 -> start to define your actual adoption
800.86 -> strategy right so think about what is
803.26 -> the switching process right are people
804.97 -> going to be
805.43 -> choosing devices themselves right only
809.6 -> gonna be needed to be convinced or is
811.07 -> this something you're gonna sort of
812.48 -> force upon them is an impose change
814.51 -> think about target tug how you're gonna
818.24 -> target your employees and what's the
819.89 -> segmentation gonna be right how are you
821.81 -> gonna think about the people that are
825.14 -> right for a chrome and the way you're
827.72 -> gonna think about who moves to chrome
829.58 -> when there are a number of ways of
832.13 -> looking at this and the traditional
834.2 -> approaches of segmentation may have been
835.97 -> by thinking about from an organizational
838.55 -> structure right but there are other ways
839.81 -> as well that could be data based and
841.49 -> thinking about the way people work
843.68 -> rather than what they do so for example
846.53 -> you could have two people in say an
849.11 -> Accounts Department working with numbers
852.22 -> one may be using spreadsheets to do
855.47 -> their data analysis and the other one
857 -> may be writing sort of scripts to do the
860.09 -> same sort of thing they may have
861.68 -> different needs and they may be more or
863.51 -> less suitable for Chrome and they may
865.22 -> need a different migration path so you
866.72 -> could think about the way people work
869.06 -> and how they how they work and where
871.43 -> they work as well as just their role so
874.1 -> the more modern way of thinking about
875.78 -> sort of employee segmentation also how
879.05 -> are you gonna get the employee
879.98 -> commitment right so think about the
883.13 -> information they need and the the kind
886.82 -> of communication that needs to happen
888.29 -> for them for them to actually turn
889.7 -> around and make that commitment and
890.78 -> understand what they're committing to
892.54 -> and then think think about the
895.19 -> end-to-end communication - step by plan
897.77 -> step by step plan on how you're gonna
899.15 -> communicate with employees to think
900.77 -> about this in advance to make sure
901.94 -> you're catering for all their need to
903.32 -> that personal level as well also is that
906.65 -> this stage is also worth thinking about
908.39 -> how you're going to measure success as
909.74 -> well so I've talked talked quite a lot
914.27 -> about the theory now but what I want to
916.55 -> do is show you what we've actually been
918.98 -> working on a Google to actually help you
920.72 -> with your journey as well so this is the
923.12 -> the new Chromebook employee adoption kit
926.75 -> right so this is something we've been
928.19 -> working on this release now and this has
931.04 -> a number of things in it that helps get
932.66 -> you started so we've got things like
933.95 -> guidance on defining an adoption
935.6 -> strategy which is more detail on what
937.58 -> we've talked about today
938.78 -> already a number of assets that help you
942.2 -> drive awareness and we'll go into those
944.21 -> a little bit deeper in a minute
946.12 -> additional onboarding resources that
948.35 -> support people once they actually get
949.94 -> their devices and a couple of tools like
953.78 -> the GU Chromebook simulator and guidance
956.18 -> on establishing a champions network that
958.55 -> will help you drive awareness and
961.91 -> support your users as they go through
964.43 -> their change processes and some
966.62 -> additional things like survey templates
968.51 -> and tips on how to manage success as
971.69 -> well that's how I measure success so
976.21 -> looking at the excite phase so this is
978.8 -> where we remember we're talking about
980.33 -> generating awareness right so some of
982.28 -> the things we've created here the number
984.8 -> of assets that can be used either
986.2 -> digitally or physically to have printed
988.67 -> as posters or flyers but these will help
991.52 -> you drive awareness they're all branded
993.71 -> with the chrome google chrome branding
997.82 -> so this means that users that seal this
1000.64 -> messaging it will also resonate with
1003.31 -> other things they've seen in the press
1004.66 -> that have been pushed out there by
1006.46 -> Google on the standard standard
1008.14 -> messaging as well so everything aligns
1009.67 -> with the standard marketing messages
1011.17 -> there are things you can use as sort of
1013.12 -> like banners landing pages for your
1016 -> intranet templates for emails and then
1020.89 -> when you think about you know some like
1022.54 -> day one when your users have got devices
1025.24 -> and you want to get them moving as soon
1026.5 -> as possible we've got a number of assets
1028.9 -> here that will actually help them so a
1030.88 -> getting started guide is something that
1032.68 -> you can just either print off and give
1034.45 -> them they can kind of understand how
1037.06 -> they can get up and running with their
1038.95 -> new device as soon as possible
1040.42 -> you could either either print this off
1041.71 -> or you could install it onto the device
1045.79 -> so you could have it as an icon on the
1047.98 -> launch bar so you can just go through
1049.63 -> and sort of click click to bring it up
1051.81 -> we've got a Chromebook simulator which
1054.01 -> is a really nice way for people that are
1056.35 -> kind of you know roughly what they want
1058.36 -> to do but not quite sure how to do it
1059.77 -> they can kind of find nice simple ways
1062.17 -> of kind of like navigating to keyboard
1064.27 -> shortcuts for example or finding out how
1065.95 -> to change the background take a
1067.93 -> screenshot things like that so there's a
1069.52 -> nice interactive way where it shows you
1071.2 -> through simple animation
1072.55 -> how to perform certain tasks and then
1077.76 -> we've also got for the enable phase the
1081.13 -> tips and tricks guide as well so this is
1082.78 -> something where we've got a number of
1085.81 -> large library of specific tricks and
1088.9 -> tips that you can give to your users
1091.05 -> ideally we suggest you would do this
1093.34 -> sort of like I'm a proactive basis once
1095.8 -> they've got started with their with
1097.99 -> their Chromebooks you can actually start
1099.85 -> educating them and this keeps reminding
1101.74 -> them of new additional functionality
1105.96 -> extra things that they can learn as well
1108.01 -> so it keeps the learning going it helps
1109.69 -> them kind of go through from that enable
1111.88 -> phase through to the imbed phase so I
1116.05 -> use the expand phase right through to
1117.82 -> the imbed phase so tips and tricks
1119.26 -> typically can going to start from enable
1120.85 -> we can go through expand and they can
1122.47 -> just continue continue until things
1124.6 -> become embedded so I'm also from an
1126.46 -> expand perspective this is where we see
1129.06 -> creating networks of Chrome champions so
1133.96 -> people that are you know keen to adopt
1135.88 -> chrome and keen to spread the word and
1137.95 -> support people it makes a big difference
1140.11 -> right so once people are starting to use
1142.03 -> their devices if they've got people that
1143.8 -> are physically locally that can help the
1146.02 -> community then it's a really good way of
1148.18 -> it continues to drive the excitement and
1150.94 -> the awareness but it's also people that
1152.71 -> that you can utilize as kind of an
1154.84 -> extended support group to have
1157.75 -> additional knowledge and support people
1159.4 -> through that process so we've also got a
1161.5 -> number of templates here that help you
1163 -> manage that so it just helps set
1164.83 -> expectations that can be used as email
1166.45 -> templates to help manage that network of
1169.11 -> champions as well and then when it comes
1172.48 -> to the embed phase this kind of time to
1174.4 -> start thinking about feedback and
1176.53 -> optimization as well so it's a good time
1178.03 -> to look at sort of surveys of employees
1181.33 -> and look at your KPIs as well you've
1183.94 -> been measuring start talking about the
1186.25 -> successes you've had and thinking about
1187.84 -> what you're gonna do next so we've got a
1189.58 -> few templates here to help you do that
1190.93 -> too so I mentioned and start there was
1196.15 -> sort of three things and we help we help
1197.68 -> we can do to help so far we've talked
1200.44 -> about the first one so let's move on to
1203.44 -> the others as well alright so the second
1205 -> one is
1206.019 -> lessons from Google so we're we're a
1208.45 -> customer as well like I said and we've
1210.82 -> been through exactly the same process
1212.139 -> you know we have new employees joining
1215.23 -> we have many people that don't have
1216.669 -> awareness of Chrome so you know we have
1219.249 -> been through exactly the same process
1220.629 -> and and you know we've learned the hard
1223.659 -> way on some of this as well what we can
1226.09 -> suggest those things that we've learnt
1227.98 -> as well so definitely think about things
1230.259 -> like providing Chromebooks to new
1232.749 -> starters by default right so if you give
1235.299 -> people an option well the the the don'ts
1238.72 -> here is don't just put Chromebooks on
1240.46 -> the catalog right without education if
1242.47 -> you give people an option to choose and
1244.299 -> they're not fully aware and educated and
1246.429 -> excited about something like Chrome then
1248.44 -> they'll probably just ah prefer what
1250.629 -> they know today so if you just put them
1253.029 -> on the catalog it's not necessarily
1254.47 -> going to work so you need to you know
1256.149 -> default them to Chrome when they're new
1257.409 -> or make sure you've got that awareness
1258.97 -> going as well
1259.809 -> another thing we learn as well as
1261.49 -> incentivize users to upgrade their
1264.039 -> devices and what we actually did was -
1266.11 -> we have a refresh program like like most
1269.83 -> companies do and but we gave users the
1272.379 -> option to take an out-of-band refresh or
1275.74 -> update to Chrome if they if they wished
1277.929 -> which meant they could get a sort of a
1279.1 -> new device without having to wait for
1280.659 -> their - a two or three-year refresh date
1282.82 -> so that was a good way to incentivize
1284.34 -> incentivize them along with that we did
1287.47 -> also give them the option to opt back as
1289.36 -> well right so people are taking a chance
1291.639 -> that you know they are deciding to go
1294.249 -> through this change process if they're
1296.769 -> willing to kind of inflict this change
1298.539 -> upon themselves then we give them the
1300.759 -> confidence that if they if it doesn't
1303.129 -> work for them that they could back out
1304.269 -> and go back to their old device as well
1308.039 -> also we've got a good solution with
1312.399 -> grab-and-go so we've got for every site
1315.19 -> we've got racks of Chromebooks where
1317.139 -> people can use these devices as either a
1320.289 -> short-term loan to get familiar with
1321.909 -> with Chrome or as a replacement
1324.119 -> temporarily if they've forgotten their
1326.61 -> some of their own device or they've got
1328.72 -> a problem with it so this is a good way
1330.159 -> for people to kind of give chrome a coat
1332.08 -> become familiar with it more just use it
1334.659 -> in emergency situations as well and we
1336.34 -> find that really a really good way of
1338.379 -> getting getting Chrome
1339.559 -> we also have a number of customers who
1341.84 -> actually use this as a rollout method
1343.46 -> where people can come and get a
1345.2 -> Chromebook and then if they like it they
1346.519 -> just don't take it back and then the
1349.22 -> other one you know make sure that you
1351.74 -> provide lots of education and resources
1354.169 -> so we've got lots of internal resources
1355.85 -> so that you know you can learn about
1357.83 -> Chrome as well again that's that's more
1361.22 -> back to the Y and then on the don'ts we
1364.1 -> talked about you know not putting in
1365.509 -> Chrome just on the catalogue and and
1368.029 -> don't forget that you know it isn't it's
1370.7 -> good gonna be a perceived risk for users
1372.889 -> to agree to switch so the do-nothing
1375.08 -> approach is always gonna be easier so
1376.85 -> you need to you need to think about that
1378.44 -> and make sure you remember to support
1380.059 -> them through that process because you
1382.22 -> know deciding to put yourself through
1383.57 -> change is a big commitment decision for
1386.179 -> people and then so and this couple of
1391.309 -> resources here from next from last year
1393.889 -> so if you want to find out a little bit
1395.659 -> more about our internals journey and how
1398.629 -> we managed to scale chrome within Google
1400.61 -> there's a great presentation here and
1402.44 -> there's also another one from some of
1404.659 -> our top customers and a bit of detailing
1407.299 -> where they've gone through their own
1408.59 -> chrome adoption journeys as well these
1410.72 -> will be available from from the link
1412.519 -> that I'll share with you in a second so
1417.649 -> the other the other area we talked about
1419.539 -> at the beginning was with additional
1422.35 -> third-party tools so we work with a
1424.399 -> number of third parties to support what
1426.139 -> we do there are a number of tools
1428.389 -> including lakeside and soft watch which
1430.669 -> enable you to you have a data based
1434.659 -> approach to understand your your user
1437.57 -> base and understand whether they're
1439.49 -> ready for chrome and what I actually use
1441.86 -> on their existing home computers and
1443.72 -> also another really useful resource is
1447.019 -> this white paper from Forrester and this
1448.789 -> this goes into a little bit about a lot
1453.2 -> deeper when I was talking earlier about
1454.61 -> different ways of segmenting users so
1457.549 -> this is talked about a more modern
1459.32 -> approach to use a segmentation where you
1461.509 -> can think about the way people work and
1463.669 -> how they work as well as what they do
1468.73 -> and then finally I'd also recommend
1470.84 -> taking a look at this great white paper
1472.52 -> on change management best practices this
1475.159 -> is something we've created through a
1477.23 -> partnership with Deloitte quite recently
1479.059 -> gives another perspective on workforce
1481.669 -> adoption journeys with Chrome Enterprise
1487.21 -> so as we close off the session I just
1489.559 -> want to come back to the links okay so
1492.62 -> this is this is where the first link on
1494.33 -> the left here is where you can go to get
1496.13 -> access to all of the stuff we've talked
1498.02 -> about today but also if you want to talk
1500.84 -> to our sales team there's another link
1502.28 -> here that you can come go through to get
1504.289 -> a contact and a call back there as well
1509.11 -> and that's it from me or later that
1513.35 -> saying is thank you very much for
1514.789 -> joining today there are more sessions
1517.789 -> coming up as well so the next one is on
1519.679 -> July the 22nd modernizing the delivery
1521.9 -> of healthcare with chrome enterprise
1523.7 -> thanks very much for your time and hope
1525.98 -> you enjoyed the session
Source: https://www.youtube.com/watch?v=7cYM7J5MM48